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Long Query Run Time Is The Big Pain Point In Big Data Space Says Quantium’s Sonal Pingle

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sonal pingle

As part of our Theme of the Month — ‘Leading Tools And Techniques Used By Analytics And AI Practitioners’, we bring to you a splendid conversation we had with Sonal Pingle, Lead Analyst – Product and Technology at Quantium, a data science company based in Australia.

Having a solid experience of more than seven years in data analytics and machine learning, Pingle works with the Product team at Quantium, and serves clients across Australia, India, South Africa and the US, in delivering data science solutions. With an MBA in Marketing and Communications, she has strong expertise in Retail, Media and Insurance industries.

In this article, Pingle gives us wonderful insights into top tools and techniques currently prevailing in the industry.

What are the most commonly used tools in analytics, artificial intelligence and data science?

We use a variety of tools at Quantium. Some of the major ones for analytics work include Scala, R, Teradata, Python. We also use Microstrategy and Tableau for visualisation.

What is the most productive tool that you have come across?

I personally work quite a lot on the big data analytics space. So, I find Scala to be very useful. It works very efficiently in the big data environment.

Do you prefer tools that are open sourced or paid? Please elaborate the benefits of open source and paid tools that you prefer.

We use a lot of tools that are open source, at Quantium. Most of the tools that I mentioned earlier like R, Python, Scala are open source. They are easy to use since they are widely documented and have well-developed libraries. Although some teams in Quantium do use paid software such as Teradata, SQL servers and MapR, this is mainly due to the service/support provided in these software.

Is open source considered an important attribute when choosing the tool of your choice?

Not really, it is more about what you need and can the open source tool provides. If it can’t, then we opt for paid tools.

What are the most common issues you face while dealing with data? How is selecting the right tool critical for problem-solving?

Since I work in the big data space, long query run times is often a big pain point. So, selection of the right tools/languages and optimising or writing efficient queries help mitigate that issue.

How do you select tools for a given task?

This majorly depends on where the data sits and what is the most convenient option to work on it. My personal preference is to do as much work as possible on the big data cluster.

What are the most user-friendly languages and tools that you have come across?

Languages – Scala, Python

Tools – Jupyter notebooks, Zeppelin notebooks

What does an ideal data scientist toolkit look like?

Languages – Scala, R, Python, SQL

Tool – Jupyter or Zeppelin notebooks, H2O

Big data cluster or cloud access

What is the most preferred language used by the team?

Scala for big data querying.

Can you give us the percentage of data scientists and percentage of developers that use a particular language/data visualisation tool etc.?

For data scientists at Quantium:

Scala – 30%

R – 30%

SQL and/or Teradata – 30%

Python – 10%.

What is the most preferred cloud provider — AWS, Google or Azure?

We use a mix of Google and Azure depending on where the client data sits.

What are some of the tools used for scaling data science workloads; for eg., Dockers are gaining popularity vis a vis Spark?

Apache Spark is widely adopted in Quantium.

What are some of the proprietary tools developed in-house by the company?

At Quantium, we have developed extensive analytics libraries on top of R, Scala, Python, PySpark languages. This really helps the analyst leverage any previous work done and industry best practices in solving a certain problem.

The post Long Query Run Time Is The Big Pain Point In Big Data Space Says Quantium’s Sonal Pingle appeared first on Analytics India Magazine.


Data Democratisation Has Led To Self-Service Analysis, Says Ramesh Subramanian Of Infogain

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Amid rapid on-boarding of digital technologies like AI, companies like Infogain are providing their expertise in deep technologies such as big data, mobility, Robotic Process Automation (RPA) and cloud services, to deliver high value digital solutions. With their self-service analytics, data preparation platform, and significant investments in building engineering capabilities and alliances, they are committed to drive digital innovations. Their RPA practice has already helped organisations optimise current manual processes and create a roadmap for Intelligent Automation.

Analytics India Magazine caught up with Ramesh Subramanian, Chief Technology Officer at Infogain Corporation, who spearheads the technological development at the company. He dives into Infogain’s digital transformation strategy, analytics play at Infogain, and much more.

AIM: How has Infogain helped in streamlining processes in various industries? Would you like to highlight a few use cases?

RS: In these days of agile and digital culture, the established wisdom seems to be that you don’t need to streamline. You automate first and get the immediate benefits. One client in the travel and hospitality industry had 13 ways of accepting a customer order, all very time intensive. They tried simplifying it, which took six months of change management to get started. We automated each of their processes using an industry-leading robotic automation platform and what used to take between four hours to two days has been shortened to minutes.

An essential function in delivering applications is Quality Assurance. We have invested heavily in an automated QA framework, extending functionality from open source tools such as Selenium, to reduce test cycle times while increasing test coverage. We’ve incorporated AI/ML technologies to create predictive and cognitive testing functionality. In implementing our test solution at a very large travel industry distributor, we reduced their testing cost, timeframe and coverage significantly.

AIM: Tell us about Infogain’s digital transformation strategy.

RS: As a client-centric consultancy, Infogain looks to adopt practical, high value solutions to bring to our clients. We Invest in technologies which have tremendous future promise, but can provide successful business outcomes today. Part of this strategy is also Investing in partnerships with leading platform and software providers in order to leverage their IP and services in our delivered solutions.

AIM: How has the emergence of platform-led enterprises changed the way of businesses?

RS: The emergence of platform-based computing creates tremendous value for organisations.  The ability to outsource the challenges of building and maintaining computing and collaboration infrastructure to platforms such as AWS, Azure and Google, frees up organisations to focus more on their core businesses. It also provides tremendous flexibility. For example, an organisation can create a new division or business unit and spin up supporting systems very fast compared to former days when a new data-center would need to be built.

The platforms also provide a very broad range of application services, so organisations can extend their core systems and applications more easily with new functionality provided by the platform provider.  

AIM: How is analytics central to various processes at Infogain?

RS: Analytics is core to all the solutions we build at Infogain. PAQ is a predictive analytics engine for quality is at the core of UAP, Unified Automation Platform, driving “Targeted Regression” by doing “Point of Failure Analysis”.

AI/ML powered SmartSearch platform enables organisations enhance search relevancy and accuracy across Customer, Partner and Employee Systems. C-Engage, our framework for customer services and interfaces, has an analytics engine at the core that analyses data captured by the application to drive better targeted promo offers.

AIM: What does the technology stack at Infogain look like?

RS: As a consulting company, our technology stack is a reflection of our clients’ environments.  That said, we specialise in certain platforms and tools such as Amazon, Microsoft and Google cloud platforms, a broad range of analytical tools, from SAP, Oracle, SAS and Microsoft tools to open source tools.  We also focus on Hadoop for big-data analysis. Much of our internal executive dash-boarding happens on data visualisation platforms including QlikView, Tableau, etc.

AIM: How do you think the analytics industry has evolved over the years? What are the various changes that you have witnessed?

RS: A few key points stand out. For one, the amount and type of data being analysed has exploded from earlier years, when highly structured databases were the only sources of information addressable. Now we strive, successfully to a large extent, to analyse data found in numerous additional sources, such as social data, unstructured content, IoT and streaming data etc. The quantity of data to be analysed has exploded as well.

Another key point is the democratisation of data analysis. Increasingly, end users can effectively use various analytical tools to do analysis and create reports and insights. This drives organisations increasingly towards self-service analytics.

Analytical tools have developed further to include predictive, prescriptive and cognitive analysis, incorporating artificial intelligence and machine learning technologies. Such technologies allow us to incorporate vast amounts of data, and perform near-human feats of discrimination, correlation and predictive analysis at scale.

AIM: What are the changes in technological implementations that you wish to bring at Infogain? What is the roadmap and growth story you foresee for the company?

RS: Infogain Is entirely focused on engineering business outcomes. This means from the beginning of our existence, we have been engineering-oriented, designing and creating new systems, applications and technologies for our clients. We are also business focused. Our engineering is always driven by business objectives, and we strive to produce compelling outcomes increasing revenues, reducing cost and timelines, improving client satisfaction, etc.

AIM: What are the challenges that you face being at the tech forefront?

RS: A few key challenges come to mind. The first is the need to recognise our clients’ readiness both from a system standpoint as well as user adoption and processes to adopt leading edge technologies. The second is recognition of  the maturity of the tools and solutions we are Implementing. Are they leading edge or bleeding edge? How stable are they? How well will they integrate with existing systems? With our focus on business outcomes, we want to ensure that the solution will produce the desired results without too big a risk or support cost.

AIM: How has the spending on digital engineering by traditional companies changed over the years? How does the future look like?

RS: We have seen an acceleration in implementation of advanced BI and analytical tools and we expect that acceleration to continue. This is an exciting time in our Industry.

In summary, the existence and future promise of advanced technologies to create a digital transformation are compelling. However, deployment of these technologies must be carefully planned. This Is one of the value adds which Infogain can provide our consulting leadership, based on many years of experience, to guide our clients to high value, effective and robust systems.

The post Data Democratisation Has Led To Self-Service Analysis, Says Ramesh Subramanian Of Infogain appeared first on Analytics India Magazine.

Intelligent Analytics & Digital Assistants Are Integral To Businesses, Says Sundar Srinivasan Of Microsoft India

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Analytics India Magazine caught up with Sundar Srinivasan, General Manager, Artificial Intelligence & Research team at Microsoft India, to understand AI’s impact and its industry applications across the sectors deploying AI-based solutions. Researchers at Microsoft are leveraging the AI tools for a range of services. Srinivasan, an industry veteran has vast experiences in building consumer products, cloud services at scale and building intelligent services using AI. Talking about the future of AI, he revealed how AI can help us in the future and what is its impact on human intellectual quotient.

AIM: What are some of the practical implementations of AI that have revolutionised the way humans are functioning? What are some examples of AI products?

SS: Artificial intelligence has been with us in the real world for a long time. The most visible application of AI is robotics or mechanization using precision robotics in manufacturing. In the recent past, there have been some breakthroughs in techniques like Deep Learning that have expanded the horizon of applications into speech, translation, vision etc. Speech recognition and translation are two examples that are front and centre now and we see them in our everyday life. For example, Bing Translate uses end to end neural models to provide translation services to 60 languages. Speech recognition is used for various commanding scenarios as in Cortana, where you can interact with her via voice.

Image recognition has been used to detect product defects in the past, but it has now evolved into diagnosis, like a highly skilled doctor. Microsoft is working with LV Prasad Institute for prediction and progression of refractive error in children and young adults, and with Apollo for cardiac care. Image recognition is also making its way into consumer products. For instance, Windows Hello has been using face recognition and fingerprint readers for some time now, and recently this tech is migrating to phones as face unlock feature.

These advances have also been used in predictions, from sales forecasting to forecasting sowing dates for Farmers, where for instance Microsoft is partnering with ICRISAT to predict the optimal sowing time for crops. Farmers are seeing nearly 30% yield increases using this tool.

AI also holds the power to fundamentally reinvent how individual businesses run, compete and thrive. We’ve seen the emergence of AI solutions such as digital assistants and intelligent analytics which are now the core to the business.  

AI is fast becoming a ubiquitous part of our daily lives.  Governments and organizations world over are exploring unique ways to build products and enhance services using AI.  As a result, we have started to witness many sectors including agriculture, healthcare and education, utilizing the power of AI, resulting in their rapid progress.  Organizations and governments are coming together to ensure that the benefits of technology reach the citizens at large.

AIM: How is AI affecting your life and work? What are some of the AI-based products or services that you rely on personally, the most? Please elaborate on the use cases. (eg chatbot, virtual assistants, phone apps)

SS: There are so many applications, we use without us being cognizant of the fact they are derivatives of AI work.  As a daily user of Windows Hello, I have a Surface, you just open the laptop and it auto logs you in by recognizing your face.  Apart from that, I use Outlook.com for my email, it auto classifies spam and promotional emails. It also generates cards for emails and calendar entries for emails that have information on package delivery, travel (Airline, Hotels and Car Rentals).

The other thing that is super useful in India is SMS organizer.  This Android app helps users get back time by focusing their attention on the most important things. SMS Organizer auto classifies the messages as personal, transactional and promotional messages. It also auto-generates reminders and actionable alerts like bills to be paid and flight alerts.  The best part is this is done entirely on the phone which is an excellent example of AI on the edge device.

AIM: What are some of the ways that your company is adopting/providing AI services? Please highlight some use-cases. What are the most important things for customers to be able to adapt to ML? Give us some examples of societal applications where you have used AI.

SS: At Microsoft, we really focus on our mission to empower every person and every organization on the planet to achieve more. AI is one way to help people achieve more, consequently, we strive hard to drive value by infusing AI into our products and services, wherever it makes sense for users.  Now how do we allow this capability to be used by third-party customers and the software ecosystem at large? For customers and the developer ecosystem to be able to leverage ML, four things are needed:

1, Data

  1. Tools to leverage the data and learn from and build ML models
  2.  Specialized machine environment to train the models
  3. An environment to host and run the models

Microsoft allows users to either use our pre-trained models on Azure cognitive services or bring your own data, store it securely in your private environment, use specialized hardware to train it and then host the models to run it.

Azure provides the full suite of tools to enable all of this.

On the topic of how we use AI to solve societal challenges, allow me to highlight our work in agriculture, multi-language communication, education and healthcare. A few use cases are listed:

  • AI for farming: Microsoft and ICRISAT announced the results of the second phase of the pilot of their AI-based Sowing App for farmers. The Sowing App was developed to help farmers achieve optimal harvests by advising on the best time to sow using data about weather conditions, soil quality and other indicators. Farmers can make the best use of this technology without having to incur any capital expenditure or install any sensors in their fields. The programme was expanded to touch more than 3000 farmers across the states of Andhra Pradesh and Karnataka during the Kharif season of 2017 for a host of crops including groundnut, ragi, maize, rice and cotton, among others.

 

  • AI Network in Healthcare: In partnership with LVPEI, Microsoft had launched the Microsoft Intelligent Network for Eyecare (MINE) to apply Artificial Intelligence to help in the elimination of avoidable blindness and scale delivery of eye care services across the planet. This initiative harnesses the combined power of data, cloud, and advanced analytics to drive strategies to prevent avoidable blindness.  The initiative which had also been adopted by the state of Karnataka has now expanded into the AI Network for Healthcare to create an AI-focused network in cardiology, in partnership with Apollo Hospitals. The partnership will see work done towards developing and deploying new machine learning models to predict patient risk for heart disease and assists doctors on treatment plans. As a part of the Network, Microsoft recently announced its efforts in partnership with Forus Health to integrate AI-based retinal imaging APIs into Forus Health’s 3Nethra devices using Microsoft Azure IoT Suite, for early detection of diabetic retinopathy, glaucoma & macular degeneration, and help reduce avoidable blindness. This will help technicians identify eye fundus images as well as disease conditions better.

 

  • Interactive Cane: MSR India is working on an AI powered Interactive Cane to aid people with visual impairment.  MSR is experimenting by adding sensors to existing canes and adding gesture recognition to enable the cane to provide the user with information that would not otherwise be available. Interestingly, MSR is trying to do this by using low resource sensors that are also intelligent, so that real-time information and feedback is available to the user.

 

  • AI for local language computing: Microsoft has consistently been working towards providing local language computing in Indian languages, since the launch of Project Bhasha in 1998. With the help of its AI technologies, Microsoft is now making translation and speech recognition across several Indian languages in the following ways:
  • Microsoft’s SwiftKey, allows text input in as many as 24 Indian languages and dialects including Marwari, Bodo, Santali and Khasi, utilizes AI in the keypads to enable faster predictive writing. It also allows mixed language typing in English and Hindi
  • Indian English and Hindi speech recognition is available as part of Microsoft Cognitive Services as well as Bing App for Android
  • Text to speech translations currently includes such capabilities in Hindi and Tamil on Microsoft Narrator, on Windows 10
  • Microsoft PowerPoint uses AI to translate full presentation decks from English to Hindi, Bangla and Tamil

AIM: What are the areas of life or employment where you would like AI to be more involved (e.g. medicine, mental health care)?

SS: Healthcare is an issue that we all face one way or another. This is a place where there is an opportunity to bring technology to the underserved and alleviate human suffering. Climate change is real and is something that is already impacting us and an area where AI could play a great role in dealing with the impact of these climatic changes, be it in better weather prediction or helping us manage agriculture better.

AIM: Will AI take away the creative thinking and downgrade the intellectual quotient of humans?

SS: We look at AI in an assistive role. While AI has the potential to disrupt every single vertical industry, it also promises to amplify our human ingenuity and help us be more productive. The promise of AI is that knowledge gained from applying analytics to the wealth of data that is available today will enhance any decision-making process with additional intelligence, helping us produce quicker, more effective outcomes.

AIM: Many experts have warned against AI taking over every aspect of our lives. What is your take on that? How true is their fear?

SS: Technology has fundamentally changed the way we consume news, plan our day, communicate, shop and interact with our family, friends and colleagues.  Over the next 2 decades, we envision personal digital assistants will be trained to anticipate our needs, help manage our schedule, prepare us for meetings, assist as we plan our social lives, reply to and route communications, and help drive both individual and organizational productivity.   However, it is upon us, the larger industry, governments, academia, business, civil society and other stakeholders, to work together to ensure that AI is developed in a responsible and ethical manner so that people will trust it and deploy it broadly, both to increase business and personal productivity and to help solve societal problems.

AIM: How has been the adoption of AI in Indian scenario and in what areas is Microsoft helping in providing AI solutions?

Technology adoption in India has advanced at a rapid pace. Thanks to the Digital India initiative, this adoption of technology is at a much faster pace today than a decade before. Governments, as well as enterprises, know the potential of AI across different spectrums. In the last few years, we have witnessed governments and companies come together and partnering, sharing technology to help each other.

As a part of its efforts, Microsoft has been partnering with governments and companies across levels, and over the last one year, has deployed AI-based solutions in the areas of governance, healthcare, education, agriculture, retail, e-commerce, manufacturing and financial services.   We also are touching individual users every day in their lives with AI on Windows, cloud services, gaming (Xbox) and mobile productivity usages like Outlook, Teams, Kaizala and SMS Organizer.

The post Intelligent Analytics & Digital Assistants Are Integral To Businesses, Says Sundar Srinivasan Of Microsoft India appeared first on Analytics India Magazine.

How Indraprastha Apollo Hospital Overcame Initial Roadblocks To Develop A Successful Analytics Strategy

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With over 22 years of experience in leading, planning, project management and service delivery, Vishal Gupta has evolved into an outcome-driven healthcare technologist. He currently heads the IT department at Indraprastha Apollo Hospitals, where he has been instrumental in driving key analytical initiatives into its working. He is also tasked with driving efficient and accurate management of information systems in a fast-paced, deadline-driven environment.

Analytics India Magazine caught up with Gupta to understand the adoption of analytics in Indraprastha Apollo Hospitals, and the way ahead.

Analytics India Magazine: How is Indraprastha Apollo Hospitals integrating analytics with its practices? How has analytics-driven journey been so far?

Vishal Gupta: There has been a lot of buzz about big data and data analytics in the last few years, but very few healthcare organisations have been able to realise its full potential. Analytics is undoubtedly one of the driving factors in the healthcare industry today and there is a lot of focus as to how analytics combined with technology can impact the way how healthcare is delivered around the globe. At Indraprastha Apollo Hospitals, the journey of analytics initially had a bumpy ride, but gradually it has paved a smooth way for the times to come and I can confidently say that exciting times are ahead.

AIM: Please tell us about a specific use case in analytics that has brought significant value to the hospital.

VG: One of the recently implemented projects in analytics is the smart digital display screens deployed in the OPDs of Indraprastha Apollo Hospitals. It’s a public display system equipped with cameras which can provide us analytical insights of the footfall in each of the OPDs, be it from the comparative assessment from one OPD to another or from a hospital unit perspective. Being equipped with such granular data empowers us to know our guests better and to also provide relevant content on the display screens associated. Additionally, we have also implemented IBM Watson for Oncology and Microsoft AI in Cardiology, which has further equipped our clinicians with stronger analytical data, helping them make more informed and precise decisions, hence delivering the best of healthcare.

AIM: What are the analytics models at work in Indraprastha Apollo Hospitals? What kind of data is it built on?

VG: Broadly there are three types of analytics we use – Clinical, Financial and Operational. This analytics are inbuilt in our Hospital Information System and ERP systems. However, on top we use SQL based SSRS and Microsoft Power BI tool for further analytics that is required by the Management, Finance and Consultants, as the need to derive insights from trusted health data has never been greater.

The emergence of data-driven healthcare has presented tremendous opportunities as well as unprecedented challenges. Reducing healthcare costs while improving quality of care, handling complex, ever-changing demographics, and adapting to the rapid increase and globalisation of patient data are just a few of the realities facing healthcare providers, insurers, pharmaceutical companies and government entities today.

AIM: Indraprastha Apollo hospital recently announced the adoption of Watson for Oncology and Genomics. What are the ways in which it would streamline the processes and deliver other benefits?

VG: IBM Watson indeed has been one of the recent AI projects that we have undertaken and as on date it is being widely utilised by our oncologists. It is a cognitive computing platform and adoption of such technologies helps us to stay at the forefront when it comes to delivering the best of healthcare. This implementation will help our clinicians to surface relevant data to bridge disparate sources of information and identify treatments that are personalised to each unique patient. IBM Watson for Oncology complements the work of oncologists, supporting them in clinical decision-making by enabling them to access evidence-based, personalised treatment options from more than 300 medical journals, more than 200 textbooks, and nearly 15 million pages of text providing insight and comprehensive details on different treatment options, including key information on drug treatment selections. On the other hand, Watson for genomics helps to analyse massive bodies of genomic, clinical and pharmacological knowledge to help uncover potential therapeutic options to target genetic alterations in a patient’s tumour.

AIM: What does the technology stack at Indraprastha Apollo Hospitals look like? What are major analytics and AI tools at disposal?

VG: The technology stack at Indraprastha Apollo Hospital boasts of an ISO 27001:2013 in-house tier 3 data centre comprising of more than 80+ High end physical servers and storage running best in class solutions ranging from Apollo Group’s proprietary HIS, in-house developed clinical and enterprise applications and the latest IBM Watson and Microsoft AI stacks for equipping the clinicians to deliver quality healthcare.

AIM: How has the use of analytics and new tech evolved in the healthcare sector in India? What are the major caveats in healthcare that analytics would help fill?

VG: Microsoft AI Network for Healthcare aims to maximise the ability of AI and cloud computing to accelerate innovation in the healthcare industry and improve the lives of people around the world. Introduction of this intelligent system in partnership with Apollo Hospitals is a huge step in this journey. Innovation in business intelligence and clinical intelligence is on the rise. With real-time analysis, it will become possible to access user-specific data and make changes as needed. With assisting technology like cloud computing running analytics, real-time data will become the norm thanks to low-cost infrastructure that is highly scalable.

AIM: Even though India has progressed in terms of technology in the past decade, there are major health issues such as low health standards, less medical awareness among rural population etc. Can these issues be mitigated across the country with the use of these technologies?

VG: Even with healthcare analytics being at an early stage worldwide, Indian hospitals and insurers have the opportunity to leapfrog the Western world when it comes to truly leveraging its power. For hospitals, healthcare analytics can impact multiple areas from customer acquisition to operational efficiency to clinical delivery. It can be the backbone of marketing teams to target and retain the right type of customers, help operations teams understand where the hospital truly excels in and where it needs to work on to achieve high-cost efficiencies. Unlike many software products that are essentially just data repositories and workflow managers, data analytics can enable a doctor to create a better outcome for the patient. Traditionally, most medical principles have been based on observations from a few hundred to a thousand people. The advent of digitisation, abundant computing power and new age machine learning models, will enable the formulation of principles from observations from millions of people, creating the foundation for personalised medicine.

AIM: What is the future roadmap for Indraprastha Apollo Hospitals in terms of analytics-driven journey?

VG: With National Health policy gradually coming into effect along with stringent guidelines of DiSHA (Digital Information Security in Health Care Act) in the offing, we can look forward to more effective usage of data analytics in times to come with a goal to strengthen healthcare delivery and advancement in the research centric to healthcare. Reducing readmission, studying high-risk patients and providing better services overall, requires predictive analysis which shows high potential in the healthcare industry in the years to come. Clinical data, quality data, and financial data can be aligned with the IT infrastructure to create better practice management systems and health information systems using predictive analysis models. The tools available and the data that is continuously being generated requires in-depth knowledge of the IT infrastructure, organisational priorities, staff, patient population and organisational structure. Predictive analysis will play a key role in healthcare infrastructure to fulfil these requirements.

AIM: Would you like to add anything?

While data analytics holds a lot of promise, it also faces certain challenges in the Indian ecosystem. Firstly, the talent needed in organisations to leverage data analytics is in limited supply. So any analytical solution needs to account for this and have a truly world-class usability for business users and offer shrink-wrapped solutions that demand little by way of deployment efforts.  Secondly, most healthcare organisations including hospitals spend less than 1% of their budget on software technologies as they have not seen serious business value generated from such initiatives in the past. This will slowly get reversed as they start seeing a tangible value. As in any nascent industry, adoption will be gradual, beginning with early adopters and then to mass market. But there is no doubt that the field of health data analytics is one whose time has come and will create immense value to the entire ecosystem in the next decade.

The post How Indraprastha Apollo Hospital Overcame Initial Roadblocks To Develop A Successful Analytics Strategy appeared first on Analytics India Magazine.

One Man’s Quest To Build A Robust Analytics Ecosystem At A Leading Insurer

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Earlier in September, AXA completed its acquisition of XL Group Ltd, a leading global Property & Casualty commercial lines insurer and reinsurer. With this acquisition, AXA has added XL Group’s premier speciality and large corporate P&C platform to existing commercial lines insurance portfolio.

While the combination of AXA and XL Group is going to strengthen the offerings in insurtech space, Analytics India Magazine caught up with Indranath Mukherjee, AVP & head of strategic analytics of the newly-christened AXA XL to understand how the buyout will affect overall analytics strategy, the adoption of data science & analytics in insurance industry and growth plan of the company.

Mukherjee boasts of more than 16 years of industry experience with a strong hold of statistical expertise and astute business knowledge. A well-known industry veteran, in his present role at XL Catlin, Mukherjee manages a team that uses the most advanced machine learning techniques to develop business solutions.

 

AIM: Having worked in the field of risk analysis and insurance, how do you see the role of data science evolving in these fields?

Indranath Mukherjee:  Over the last two decades, the role of data science has evolved significantly in the insurance and risk analytics space.. The insurance industry has always been data-centric. Traditionally, the actuaries have been the custodian of all the data related work in insurance. This included work mainly in the areas of loss cost pricing, IBNR reserving and capital modelling. That has changed over the years. Actuaries are still deeply involved but mostly in the work streams which require regulatory reporting. Data science or if I may use the term analytics is being deployed today in almost all the insurance companies in multiple divisions including marketing, underwriting, claims and operations.

 

AIM: How has the analytics and data science adoption in insurance sector changed over the years, especially in India?

IM: Although insurance is very data centric business, it has been slow to adopt data science compared to banking or payment industries. This is true for both India and other countries. But over the last decade or so, insurance carriers have also gotten their act together.

I remember having a conversation with one of the Indian insurance company in early 2008 when their biggest challenge was availability of quality data to do any analytics. Having taken a small step with developing a response model for one of their marketing campaigns then, they now have a fairly robust analytics ecosystem in the organisation.

 

AIM: What does your role as head of strategic head at XL Catlin involve? What are the various analytics solutions you have worked on over the years?

IM: My role as the head of Strategic Analytics team in India is to lead a team of data engineers and advance modellers to assemble datasets suitable for modelling, develop and implement machine learning models by improve efficiency and decision making.

Given the fact that our business is mostly in speciality lines, large part of the work revolves around underwriting where we assess some of the most complex risks in the business. Outside of underwriting, we also work on claims.

 

AIM: How is analytics used in various functionalities at AXA XL? Would you like to highlight a few use cases?

IM: AXA XL has a number of initiatives around analytics where data-driven innovative solutions are being developed to solve business problems. The Strategic Analytics group works on projects which are implemented to drive business values.

I will highlight a typical use case of underwriting models. Growing profitable business in a competitive market is a huge challenge for all insurers. To improve overall returns, rather than wait for the market to harden (either by natural market forces or as a result of a major catastrophe), insurers can seek to gain a competitive advantage through getting carefully targeted, profitable new business onto the books, achieving a superior risk-adjusted price for each risk bound, and improving retention levels and hence lifetime customer value. We developed a number of machine learning models for risk segmentation to achieve superior predictive performance.

 

AIM: What are the kinds of data science problems that need to be solved and how do they connect to AXA XL’s business outcomes?

IM:. From marketing, underwriting and pricing to claims and operations there are business problems which are being solved through data using the right tool and applying appropriate techniques.

Continuing with the use case I talked about in answering the previous question, the underwriting models we develop are used by our underwriters to assess the risk before acquiring or renewing a client.The understanding of the model results is a key for the end users. Our models help us acquire / renew profitable clients and charge appropriate risk-adjusted premium for the risk being undertaken. This has direct positive impact on the loss ratio numbers.

 

AIM: Which particular data science techniques are useful in this kind of domain?

IM: In the current competitive market using only linear models to solve predictive modelling problems is not enough. The trend is moving towards using the machine learning and deep learning algorithms to solve predictive modelling problems because of their low bias, higher predictive power and dependencies on more features.

 

AIM: What are the various kinds of analytics tools that are used at AXA XL?

IM: We are tool agnostic as a team. However, for legacy reasons we still are heavy users of SAS. We have also started using R and Python fairly intensively.

 

AIM: How big is your analytics and data science team? What are the various kinds of role that you recruit for?

IM: We are a 25 members team globally and growing. Our team has three pillars – business liaising, data engineering and modelling. Since we have very little business in India, our business liaising folks are in USA and Europe. Currently, we recruit people for data engineering and modelling.

 

AIM: As a seasoned data science and analytics professional what advice would you have for new data scientists working in the insurance and risk sectors?

IM: My first suggestion will be to understand the domain well. This would help drive clarity in understanding the business problems that they would be working on. Another critical aspect is data. I cannot emphasise enough how important it is to spend time in getting to understand what each of the data elements mean. Tools and techniques are important but not sufficient to become a good data scientist. They can be as good as we apply them in solving the problem at hand. Hope this answers the question.

 

AIM: What are the various challenges you see emerging in the space?

IM: The industry is going through a round of massive hype. Funding in the sector has grown up significantly; we have multiple education/training institutes providing trained talents in numbers, we got to be conscious that we don’t blindly depend on tools and algorithms to become smart data scientists. We need to stay focussed on solving problems and helping organisations take better decisions.

The post One Man’s Quest To Build A Robust Analytics Ecosystem At A Leading Insurer appeared first on Analytics India Magazine.

Free AI & Analytics Tools Are Plenty, India Lacks Talent To Teach How to Use Them, Says Rahul Dé Of IIM-B

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As data science, analytics and related technologies are evolving at a fast pace, it calls for a constant upgrade in the technical skillset to be relevant to the industry. This is where analytics education has found prominence. Our theme this month is around data science MOOCs, learning resources and analytics education scenario in India. We will try to cover different aspects of data science education in India, its challenges, how efficient they are and the learning material, among other aspects.

Our first interaction in the series is with Rahul Dé who is an alumnus of IIT Delhi and currently serves as the faculty of decision sciences and information systems at IIM Bangalore. Since the 1990, he has taught Information Systems and Management Science courses in various universities in the US, India, Spain, France, Sweden and Norway. Before joining IIM-B, Professor Dé was an Associate Professor at Rider University in New Jersey. With a keen research interest in open source and e-government systems, he has two books and over 50 articles published in international journals.

AIM: Do you think there is a dearth of talent owing to the fact that there are fewer courses catering to new age technologies such as analytics and AI in India? What can be the steps taken to overcome this?

Rahul De: There is certainly a dearth of talent. Given that in general engineering studies itself the talent is short (“unemployability” of graduating engineers is very high), the talent pool available for cutting-edge disciplines like AI or analytics is very low.

The way to overcome this is through wide-scale awareness building in colleges and universities, and training of teachers and professors on these topics. Nowadays, software and even hardware are not a bottleneck. Almost the entire set of tools for AI or analytics is available through open source software and hardware is cheaply available through cloud models. What is lacking is the talent to teach these tools.

AIM: In your opinion, can popular MOOCs from EduTech startups fulfil the current learning needs?

RD: MOOCs help with highly motivated students who are able to follow the entire course online, do all the assignments, and take up challenges on their own without oversight from teachers, tutors and guides. They have not proved to be useful in the college and undergraduate education context. A blended approach of in-class and MOOCs is better.

AIM: What are the various courses offered by IIMB to fill up analytics talent shortage in the industry?

RD: IIM-B runs internal courses on Analytics and AI for all its programs. Plus IIMB runs very successful executive education programs in Analytics. IIMB also has a faculty development program in Analytics. IIMB has several MOOCs on Analytics, Quantitative Analysis and on IT Management that serves the purpose. Lakhs of students from around the world have taken these MOOCs.

AIM: Do the learning materials available today cover the full breadth of learning for analytics and data science aspirants?

RD: The learning materials available today cover the breadth for analytics and data science. There is a lot that is freely available. However, depth is another matter. There are few available materials that go into depth on certain topics that are challenging and difficult to master.

AIM: What are the challenges that analytics education space faces?

RD: Lack of teachers, lack of adequate textbooks and learning materials, widespread lack of awareness about these topics.  Some commercial offerings are of poor quality and are not able to teach the cutting edge knowledge required by industry.

AIM: How has the analytics and data science education evolved in India over the past few years?

RD: Many universities and management schools have started offering courses and degrees in analytics and data science. Some are of very high quality and are training students in cutting-edge techniques.

AIM: Do Masters or PhD’s in the areas such as analytics and data science have more weight than self-trained data scientists when it comes to fitting into industry requirements?

RD: Certainly, Masters or PhDs who are rigorously trained have a better grasp of these subjects. Self-trained data scientists will be able to use some tools, but will not be able to grasp the fundamental concepts. For instance, modern data science requires a deep grounding in mathematics and computing, and particularly in statistics and mathematical programming. This requires rigorous coursework for students to understand the concepts well. Self-learning on MOOCs and other resources can go only so far in grounding the concepts, not deeper.

The post Free AI & Analytics Tools Are Plenty, India Lacks Talent To Teach How to Use Them, Says Rahul Dé Of IIM-B appeared first on Analytics India Magazine.

Passion For Data Science Is Crucial To Starting A Career In Analytics, Says Ashmeet Kaur of Cartesian Consulting

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ashmeet-lsAs a part of our theme Analytics Hiring Scenario In India, we had a chat with Ashmeet Kaur, Manager, HR, at Cartesian Consulting. Ashmeet gives us insights about the multifaceted analytics industry and how it has become one of the most opted for professions among the younger crowd in India.

Analytics India Magazine: It’s often quoted that “Data Scientist is the sexiest job of the 21st century ” what do you think about that?

Ashmeet Kaur: The excitement about data scientist jobs is not only financially rewarding but also intellectually rewarding. The reason why I say this is because many of the candidates for this job profile — be it software engineers, physicists or statisticians — feel that this is the next level for them. The other reason is data science has less repetitive work and focuses more on a person’s intellectual ability.

AIM: There is a lot of buzz about analytics, big data and AI around the industry. Do you think these are mere buzzwords or are we actually seeing an analytics revolution in the IT industry?

AK: Buzzwords come and go, but AI and analytics are here to stay. AI, especially, is a revolution in which is here to live. It will not only change the way we look at things, or the way we work but also change our lives for the better.

AI and analytics could be related to hiring scenarios in the current industry. Most of the companies are making changes in the recruitment process. Now, recruitment is being seen as a transformation in the industry where AI is helping automate processes, optimise costs and save time.

AIM: Do you think Data Scientists are expensive and hard to find?

AK: Yes, of course. It is because the kind of skill sets which are required is pretty intense. Industries look for people who are good in programming, quantitative analysis and business skills which help become a better data scientist. Also, the demand for data scientists is too high.

AIM: How does the analytics hiring scenario in Indian companies look like?

A: The hiring scenario in the analytics industry looks quite positive. Many of the big companies are looking forward to setting up an independent analytics department, and many startups also want to use AI and analytics as major services. Many top-tier institutes are ramping up their curriculum in analytics and bringing new analytics programs, which definitely gives us the sense that analytics is on the rise.

AIM: Do you think there is an imbalance between the available talent and required skill set in the analytics industry?

AK: Yes, because AI and analytics are being used in every decision-making process now. I feel there is a gap between talent and skill sets which are required for analytics jobs.

AIM: What are the skill sets that companies are mostly looking at while hiring analytics talent?

AK: Companies are basically looking at analytics skills along with logical reasoning and a creative mind. This helps a candidate understand and gather various information on different problems. The other skills companies look at, are the business skills which are very important in today’s scenario.

Business skills involve problem-solving skills, communication skills and team development skills which help a person not only be a good team member but also do a lot of client handling which again helps improve the overall work one does at the company.

The third and one of the most important skill is the technical foundation which companies always look for. These skills are mostly technical tools which a person needs to know while working on the analytics platform. Some of the tools present in the industry which are being used widely are R, SAS, Python and SQL. These help a person to work on the data and also help clients to work on various problems to find solutions for them.

AIM: Do you think a postgraduate degree or a specialization course provides an advantage for getting hired?

A: Yes, to a certain extent I feel postgraduate degrees or specialisation courses do help people in getting hired fast. This is because many companies look for mid-senior or senior level profiles with people who have postgraduate degrees or specialisation because it gives them a better understanding of the business skills which are required at this level, and it also helps to do a better team handling as well as client handling in the organisation.

AIM: What are the various initiatives that companies and educational institutions can take to set right the analytics talent flow?

AK: There are various initiatives taken in this aspect. Webinars and seminars by experienced analytics professionals, in-depth problem-solving workshops are some of them.

A lot of companies are working more on their employee brand. They promote the kind of work being done through their social media, company interactions, seminars and various analytics channels in India. It also helps the companies attract good talent for analytics.

AIM: What are the three must-have skills that you look for while hiring a candidate?

AK: Famous businessman Nolan Bushnell once said, “Hire for passion and intensity, there is training for everything else”. I truly believe in this thought. So, the top three skills which I look at is, passion, intensity and enthusiasm to achieve your goals. The other skills which I look at is, willingness to learn something new and keep going ahead.

Another point I would look at is the flexibility and adaptability with which a person can adjust to any situation. He/she would look at a problem in a positive way and then find a solution to it.

AIM: What would you advise freshers who are looking to start a career in analytics?

AK: Love and passion for data science is the most important thing to start a career in analytics. I say this because you need a positive attitude and the willingness to learn which will help you move to the next level in your career.

AIM: What is your advice to experienced professionals who are now looking to transition into analytics?

AK: Again, passion is the most important criteria for getting into data analytics because it is not easy to master data science. This requires a lot of determination, hard work and passion to do something new in the industry. Also, there are different other ways which would help you to move into this career. For example, keeping abreast of advancements in analytics and having an analytical mind of resolving real-time problems in industries.

AIM: Would you like to share any interesting experience you have had during interviewing an analytics professional?

AK: I had a beautiful conversation with one of the candidates once. He said that he had a few queries for me. I was really surprised, and the kind of questions he came up with were quite interesting. Like for example, how a typical day would be in the life of an analyst when he joins the organisation. He also asked about the culture of the organisation. Another interesting question he asked me was ‘how do you feel in this organisation and what has kept you going for the last five years here.’ All of these questions were really interesting to answer. However, the conclusion which I came through this conversation was that it’s not always the employees who choose the candidate but vice-versa — the candidate wishes to choose or not to choose the organisation on the basis of conversation or culture it follows.

The post Passion For Data Science Is Crucial To Starting A Career In Analytics, Says Ashmeet Kaur of Cartesian Consulting appeared first on Analytics India Magazine.

SAS Viya Is Ready And Equipped For The Next Gen Analytics Professionals

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Analytics India Magazine got in touch with Anil Arora who is the principal data scientist at SAS. With 11+ years of analytics experience, he has worked across areas such as banking, insurance, telecom, retail, e-commerce, utilities, public services industries and more. Analytics India Magazine got in touch with Arora to get an insight on the various kind of analytics and data science tools that are used by analytics practitioners at SAS. Below is the complete Q&A with his detailed insights.

Analytics India Magazine: What are the most commonly used tools in analytics, AI, data science?

Anil Arora: As far as commercial software is concerned, SAS is a dominant force in the space of Advanced Analytics and Predictive Analytics with a market share of more than 30% as per IDC, followed by other major players such as IBM, Microsoft, SAP, Alteryx, Oracle and many more. In case of Free Open Source Software, at this moment in terms of usage, Python seems to be winning the race against R by a fair distance.

AIM: What is the most productive tool that you have come across?

AA: SAS provides a cohesive, unified analytics platform in the form of Viya that addresses the complete analytics lifecycle covering data management, data discovery, model building and model deployment. It is the foundation of a suite of offerings, including machine learning and visualisation, to address any analytic challenge. The SAS platform supports diversity, enables scale and promotes trust.

The extensiveness of Open Source Software libraries provides organisations with massive opportunities to experiment for innovation, however there are few stumbling challenges with respect to operationalising open source models. Many organisations are seeing a lot of value by adopting a hybrid approach combining Commercial Software and Open Source Software for shaping analytics initiatives.

SAS Viya supports new analytic methods that can be accessed from SAS and other programming languages, initially Python, Lua and Java, as well as public REST APIs. The Forrester Wave™: Multimodal Predictive Analytics and Machine Learning (PAML) Platforms, Q3 2018 ranked SAS as a Leader while noting that “SAS builds the first truly multimodal PAML solution.”

We want to build upon the openness by creating a community for knowledge sharing. Users will be able to contribute code, procedures, visuals and services, and collaborate on ideas and it is an exciting shift for us.

AIM: Do you prefer tools that are open source or paid? Please elaborate on the benefits, some open source and paid tools that you prefer.

AA: Commercial and open source software, both have their own merits & demerits that should be thoroughly evaluated by any enterprise, prior to any decisioning regarding the choice of the analytical platform.

Some of the top factors for choosing commercial analytics software include, confidence in the accuracy of results, ability to solve complex problems, ability to handle scale and ability to combine multiple analytical methods.

As far as Free Open Source Software is concerned, besides being freely available for use, quicker releases and availability of newer ideas & techniques provides organizations freedom and flexibility to experiment. However, these very advantages could also lead to pitfalls such as inability to keep-up-with version releases and lack of dedicated support when issues are encountered.  There are other challenges as well particularly with respect to operationalizing models in production, hidden security vulnerabilities and lack of skills available internally.

Commercial Software on the other hand comes at a price, specifically the license-costs, but product stability, reliability of results, tailored support and lower business risk are the key attributes of commercial software that organisations cannot ignore.

Commercial software vendors provide extensive support through rich documentation, technical support hotlines, newsletters, and professional training courses.

From our perspective, for business critical systems, commercial software or a hybrid approach combining Open Source for experimentation and commercial software for operationalisation should be the way forward for enterprises to move forward in the analytics journey. SAS embraces open source and towards this end we have built Viya – an Open, Cloud ready Analytics platform where the benefits of proprietary platform can be combined with that of open source technology. Viya helps minimize the time between early-stage analytical exploration and the end result of business value.

AIM: Is open source considered an important attribute when choosing the tool of your choice

AA: Open source software on the account of being freely available provide lower entry barriers for organizations to invest. Hence, it appears to be an attractive option upfront, however many organizations are unable to take into account the true cost of open source arising from future deployment challenges, requirements to scale, engineering skills and manpower needed to make it work.   

AIM: What are the most common issues you face while dealing with data? How is selecting the right tool critical for problem-solving?

AA: The common issues faced while dealing with data are as follows:-

  1. Handling poor quality of data such as dirty data, missing values, inadequate data size
  2. Selecting the right data grain
  3. Supporting diverse data types – structured, semi-structured and unstructured
  4. Enabling scale and speed of data for real-time decisioning.
  5. Dealing with huge datasets that require distributed approaches.
  6. Lack of understanding/lack of diffusion of data handling techniques
  7. Lack of good literature on important data mining topics and techniques
  8. Little to no documentation of the parameters taken into consideration for analytics projects

Tools form the bridge between work and working; they link the performer to the task. Tools are not simply implementations of algorithms. Beyond mere implementations, they can also provide capabilities that can be used at any step in the process of working through an analytical problem. Tools that have an intuitive interface that can build models faster without the need to write complex code, makes analytics approachable and easy to use.

Coming back to issues dealing with data, data management is a critical aspect of the analytics lifecycle that cannot be ignored. The ideal analytics platform or tool that provides a unified environment with characteristics such as:

  • intuitive interface
  • approachable analytics
  • comprehensive data management
  • streamlined model development & deployment and
  • tight data & model governance

AIM: What are the most user friendly languages and tools that you have come across?

AA: SAS outscores other products in terms of being most user-friendly. One of the principal themes behind the SAS platform innovation is “making analytics easy &   approachable” to diverse skill sets and diverse roles within the organisation.

AIM: What is an ideal data scientist toolkit like?

AA: A Hybrid-approach as discussed above. Few technologies for consideration are: SAS platform suite, Python libraries such as Pandas, Numpy, Scikit-Learn, Matplotlib, Interfaces such as Rstudio, Jupyter, Open Source AI and Deep-learning libraries, Google Tensorflow, and so on.

AIM: What is the most preferred language used by the team?

AA: Generally speaking, it is SAS, Python and R.

AIM: What is the most preferred cloud provider— AWS, Google or Azure?

AA: As of 2018, AWS and Azure appear to be the most preferred cloud providers           

AIM: What are some of the tools used for scaling data science workloads; for e.g. Dockers are gaining popularity vis a vis spark?

AA: While we talk about scaling data science workloads, there are many aspects to consider – (i) handling big data, (ii) quantity, complexity & resiliency of analytics workloads and (iii) streamlined deployment of analytical models into production.

To support data at scale, the analytical platforms need to provide features such as multithreading, parallel-processing & in-memory processing. To support analytics-at-scale, the analytical platforms need to support model building, auto-tuning and management at scale, for e.g. thousands of models for that many subsegments in the target population. Lastly, to support streamlined model deployment, the analytical platforms need to support analytics execution in the database, in-stream and on the edge. Proprietary analytical platforms such as SAS provide the above-mentioned features as a unified platform.

With tools such as Docker and Kubernetes, analytics platform/environment can be deployed in containers which can be clustered to reap benefits of parallel-processing. These tools are gaining attention as they bring in enhanced flexibilities w.r.t. cluster management and auto-scaling. However, this still does not need undermine the need to enable scale right down at the base analytics platform layer.

AIM: What are some of the proprietary tools developed in-house by the company?

AA: While we have talked about at length on SAS Viya, SAS actually has comprehensive solutions tailored for a large number of industries. Our solutions can be broadly classified into the following: –

Business Intelligence & Analytics – Solutions such as SAS Visual Analytics that empower even non-technical users to get the right information when they want it and where they want it.

Advanced Analytics – SAS’ advanced analytics software is infused with cutting-edge, innovative algorithms that can help customers solve even your most intractable problems and unearth opportunities they would otherwise miss. Our solutions cater to Data Mining, Statistical Analysis, Predictive Forecasting & Text Analytics

Customer Intelligence – Solutions that help organizations orchestrate individualized, contextual interactions that its customers will find relevant, satisfying and valuable. Our comprehensive digital marketing hub delivers insights that are fueled by data from every touch point and data source which in turn help marketers create customer experiences that truly matter.

Data Management – Solutions that range from Data Integration, Data quality, Data Governance, Event Stream Processing & Data Preparation for Hadoop. SAS® Data Management solutions are designed to help organisations transform big data into big opportunity.

Fraud & Security Intelligence – Solutions that are tailored to take a unified approach to fraud, compliance and security. Specific solutions include fraud prevention, helping companies comply with regulations and prevent crime and terrorism.

Risk Management – SAS has proven methodologies and best practices to help organisations establish a risk-aware culture, optimize capital and liquidity, and meet regulatory demands. This means on-demand, high-performance risk analytics in the hands of risk professionals to ensure greater efficiency and transparency.

SAS Cloud Analytics – SAS Cloud Analytics provides an easy and cost-effective way to deliver valuable business insight through on-demand access to SAS technology. It helps reduce the costs and administrative headaches of traditional software implementations

Results-as-a-Service (RaaS): We are excited to bring in our services model for analytics, particularly the Results-as-a-service model. We see strong inclination towards this as the costs of analytics implementation shifts to the opex side rather than capex which is often easier in-terms of justifying the value of the project to key stakeholders. With RaaS engagements, customers share their business problem and their data with SAS. Then, SAS uses its talent, software and infrastructure to provide answers the customers can act on. RaaS offers flexible delivery channels leveraging SAS talent internationally and a SAS Solutions OnDemand-managed environment – either SAS-hosted or on-site at a customer office – to ensure security and control.

SAS Analytics for IoT covers the full IoT analytics life cycle – from data capture and integration to analytics and deployment.

Supply Chain Management – Solutions that help supply chain professionals understand demand patterns,  supply networks, operations, quality and customer service requirements like never before.

The post SAS Viya Is Ready And Equipped For The Next Gen Analytics Professionals appeared first on Analytics India Magazine.


Practical Experience Is Key To Bridging Talent Gap In Analytics, Says Sheeba Rajam of TEG Analytics

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Sheeba Rajam speaks on the trends in analytics and the hiring scenario surrounding this field. Sheeba, who heads the Customer Advocacy, Operations and Talent Acquisition division at TEG Analytics, talked to Analytics India Magazine about various aspects that are important in hiring the right talent in analytics. Here are the excerpts:

Analytics India Magazine: There is a lot of buzz about analytics, big data and AI around the industry. Do you think these are mere buzzwords or are we actually seeing an analytics revolution in the IT industry?

Sheeba Rajam: I wouldn’t say it’s a buzzword, and I think the answer is somewhere in between. There’s a revolution that’s been happening, which did not start yesterday or even half a decade ago. It’s been in the making for a couple of years now. We started with basic computing when the technologies evolved — the way mathematics itself was growing, compared to what we were learning as kids to what people are learning now, it is definitely evolved.

AIM: Do you think Data Scientists are expensive and difficult to find?

SR: Yes, I say that because finding a true-blue data scientist is very difficult — they need to have the right business acumen, know their technologies very well and need to be go-getters. A combination of all that is what makes a real true-blue data scientist. A person like that is difficult to find and is expensive.

AIM: How does the analytics hiring scenario in Indian companies look like?

SR: Analytics professionals are in high demand. Every industry today is trying to gain a competitive advantage. Everybody wants to make profit, and stand out from the competition they reach out to the analytics folks. They want to know how they are doing or what their strategy should be, so there is a huge demand. Hiring is going to rise even though it is at the peak right now, and looks that way in the next couple of years.

AIM: Do you think there is an imbalance between the available talent and required skill set in the analytics industry?

SR: Yes, there is, because a lot of people do some basic courses and come into the industry hoping that it will do. But, that is not enough. We need people who have business acumen, but if they have one or two components like new-age technologies which are constantly evolving, that would definitely help in work.

What’s happening today is we have to train and impart skills in the talent so that they fit into our requirements and deliver it to the clients.

AIM: We see institutes advertising that their students get five or then times their current salaries by switching to a career in analytics. Do you think that’s just an advertising gimmick or does industry appreciates the analytics talent more?

SR: Industry definitely appreciates the analytics talent. Maybe in five or ten years we could see tenfold increase in salaries but not as soon as you complete a course and get into the industry. Everything takes time. In any profession that you go to, it comes with experience and learning. But, analytics is a beautiful industry to get into. You are dealing with huge amounts of data and you do problem-solving. This is as real as it can get. So, if you want to get into the analytics industry, you should be passionate about it.

AIM: What are the skill sets that companies are mostly looking at while hiring analytics talent?

SR: If it is technical skills, there is a huge lineup right there. It’s great to have technical skill sets but you also need to understand that technology is constantly evolving.

For me personally, for our organisation, we are going to look at people who have some kind of domain experience irrespective of what industry they come from. Secondly, they need to understand technology very well. Thirdly, they need to have a passion for analytics.

AIM: Do you think a postgraduate degree or a specialization course provides an advantage for getting hired?

SR: Yes, it does. Any knowledge is good knowledge. I think what companies need is people with some basic knowledge before they come into the industry. If there are courses that help you understand ML/AI and if they are statistics-based, they are an advantage. We would be happy to hire people on this aspect.

AIM: What are the various initiatives that companies and educational institutions can take to set right the analytics talent flow?

SR: I would advise educational institutes to tie up with corporates. Because, academic learning alone is not sufficient for a candidate to become ready for the industry. So tying up with organisations, working on real-life scenarios, understanding what stakeholders are looking for and digging deeper would help learning correctly. Practical experience is very important. If institutes are not doing it right now, they should start doing it. That would help bridge the gap.

AIM: What are the three skills that you look for while hiring a candidate?

SR: 1. Go-getter attitude

2.Passion for learning and a curiosity to solve problems

3. Understand technology really well — being one step ahead

Your attitude really matters at the workplace.

AIM: What would you advise freshers who are looking to start a career in analytics?

SR: There is a lot of public information available today. There are various courses that you can do. Take part in competitions, build your portfolio so that you stand out from your competition. Keep yourself updated that’s the only you stand out. There are hundreds of data scientists out there, and if somebody has to look at your resume,there has to be something special about it. Go ahead and keep upskilling. There is no end to learning

AIM: What is your advice to experienced professionals who are now looking to transition into analytics.

SR: Understand the industry. Understand what your prospective clients are looking for. It’s great that you already have a business domain knowledge. This will now help you understand what problems businesses face and how you can go developing innovative solutions for them. It’s not just about tools and techniques, but it’s about connecting the dots and resolving your client(s)’ problems.

AIM: Would you like to share any interesting experience you have had during interviewing an analytics professional?

SR: There are quite a few, but I would like to talk about this one person. As I was saying earlier, we need people who are passion for analytics but we also look at people who have passion for other things as well. One of the things we saw in a particular candidate — who gave impromptu speeches, we got him out of the interview room, asked him to pick a topic and speak about it.

Next thing we know, he gave an impromptu speech which lasted for five whole minutes. We had the entire office looking at him. That just did it for us. Somebody who has that kind of passion, they’ll take that passion in anything they do.

The post Practical Experience Is Key To Bridging Talent Gap In Analytics, Says Sheeba Rajam of TEG Analytics appeared first on Analytics India Magazine.

How Dinesh R Created The Analytics Team For TVS Credit Services

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As part of the $7 billion TVS Group, TVS Credit Services empowers Indians from various socioeconomic backgrounds with financial products. Working for the cause of financial inclusion they serve over 2.5 million customers by providing loans for two-wheelers, three-wheelers and tractors. With many new initiatives such as TEDDI, a framework to implement innovative ideas, and GURU, a mentorship program to help new employees, they have also extensively invested in adopting business analytics.

Analytics India Magazine got in touch with Dhinesh Rajamanickam, who is the chief manager of the business analytics division at TVS Credit Services to understand the analytics adoption scenario in the company. Rajamanickam talked about the role of analytics in various processes like loan approval, adoption of tech in financial services, his analytics journey and more.

With 11 years of experience in the analytics industry, he takes the credit of building the analytics team at TVS Credit from the scratch. Before TVS Credit, he worked with Fidelity Investments for eight years where he handled analytics projects related to customer acquisition, retention, cross-selling and upselling, among others.

Analytics India Magazine: Please tell us about your journey in analytics. What are some of the analytics solutions that you have worked on?

Dhinesh Rajamanickam: My analytics journey has been overwhelming so far. Throughout my 12 year career, I have been working in the financial services industry. I initially worked for the US market and for the last four years I was working in the Indian NBFC industry. I also built predictive models to identify potential delinquent customers.

AIM: How is TVS Credit using analytics?

DR: We at TVSCS use analytics throughout the customer lifecycle — starting from acquisition, to retention and maturity.

AIM: How does analytics come into the picture for various steps involving loan approval or credit scoring?

DR: Credit scoring is vital since it helps to identify risky customers upfront. Now this is a tried and tested approach, so it is time to think about unconventional approaches using alternative data.

AIM: What are the other challenging areas that you use analytics for?

DR: People management is a tricky area since diverse employees come with varied aspirations, goals and capabilities. Especially when the majority of resources are field force analytics helps to identify patterns and predict likely behaviour.

AIM: How has the adoption of analytics and related tech evolved over the years in the financial services industry?

DR: Nowadays we are dealing with an abundance of data combined with ease of storage and superior computing power. This combination paves the way for a lot of real-time analytics to take instant decisions and respond faster.

AIM: How has analytics and related tech been instrumental in expanding the product portfolio over the years at TVS Credit? What are the major analytics tools that you use?

DR: When new products are launched new opportunity to cross-sell and up-sell to existing customers come along. Analytics play a major role in identifying propensity. We use open source tools such as R Studio and Python to build statistical models.

AIM: TVS Credit recently joined hands with Zone Startups India to help these startups set a foot in the tech-driven world. Is TVS Credit intending to leverage latest technologies by these startups in its various offerings? If so, how?

DR: Yes. TVSCS is open to new innovative ideas. Any solution that reduces the turn-around time and improves the customer experience will be explored.

AIM: Are technologies such as Robotic Process Automation and AI central to TVS Credit? What are the various applications that you wish to use these technologies for?

DR: Mundane repetitive activities can be automated to make people more efficient. We will be exploring bots and AI in a few areas of work.

AIM: What are the challenges you face being in the tech space?

DR: Though there is phenomenal growth in technology, providing credit to first-time borrowers is tricky as the credit assessment is time and effort consuming.

The post How Dinesh R Created The Analytics Team For TVS Credit Services appeared first on Analytics India Magazine.

10 Times Tech Legend Paul Allen Spoke About Artificial Intelligence

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The co-founder of Microsoft, Paul Allen’s tryst with personal computers is not unknown. Allen, in his early years played a pivotal role at Microsoft, steering the company’s fortunes and making it a dominant player as an enterprise software. In the second half of his career, Allen put all his might behind advancing AI. Quoting on how computers are easier to understand than human brain, he once famously said that computers are basically computing elements and are easy to understand as compared to human brain.

After parting ways with Microsoft, he kick-started many ventures of which Allen Institute of Artificial Intelligence (AI2) is one of the most ambitious. He was quite driven into his dual efforts to firstly, reverse-engineer the human brain and secondly, build one from scratch through artificial intelligence. “When I founded AI2, I wanted to expand the capabilities of artificial intelligence through high-impact research,” he had said.

Envisioning a world of perfect AI, aligned with human values, he invested considerable resources in advancing the developments in artificial intelligence through AI2. While his soul might have departed, he continues to inspire us and has given a lot of hope to AI visionaries to keep up with the innovations in this field.

Paying a tribute, here we list 10 times Paul Allen quoted artificial intelligence and technology.


1. “I wasn’t aiming to solve the mystery of human consciousness. I simply wanted to advance the field of artificial intelligence so that computers could do what they do best (organise and analyse information) to help people do what they do best, those inspired leaps of intuition that fuel original ideas and breakthroughs.”

from his memoir.

2. “We’re going to take a clean sheet of paper and try to create from scratch what we think is an interesting way to approach the understanding of knowledge and how knowledge and language interact.”

on AI2 and its mission.

3. “Early in AI research, there was a great deal of focus on common sense, but that work stalled. AI still lacks what most 10-year-olds possess: ordinary common sense. We want to jump start that research to achieve major breakthroughs in the field.”

on AI2 and its mission.

4. “Launching Project Alexandria to jump start what AI still lacks—ordinary common sense—one of the most fundamental & difficult problems for AI. By tackling this, we can unleash AI’s greatest potential impact in research, business & medicine.”

announcing the launch of Project Alexandria.

5. “If we want AI to approach human abilities and have the broadest possible impact in research, medicine and business, we need to fundamentally advance AI’s common sense abilities.”

announcing the launch of Project Alexandria

6. “All of these are decadal innovations. They are not things that will be ready in five years, but if they make a difference in 10, 20 years from now, that’s what you hope for.”

on innovations in mapping brain functionalities.

7. “We are starting with biology. But first you have to figure out how you represent that knowledge in a software database. I wish I could say our understanding of the brain could inform that, but we’re probably a decade away from that. Our understanding of the brain is so elemental at this point that we don’t know how language works in the brain.”

on innovations in mapping brain functionalities.

8. “Nobody really knows what it would take to create something that is self-aware or has a personality. I guess I could imagine a day when perhaps, if we can understand how it works in the human brain, which is unbelievably complicated, it could be possible. But that is a long, long ways away.”

on creating AI system.

9. “Technology is notorious for engrossing people so much that they don’t always focus on balance and enjoy life at the same time.”

on technology (including AI).

10. “Our whole approach is to do science on an industrial scale and trying to do things exhaustively and not just focus on one path.”

on AI2 and its mission.

The post 10 Times Tech Legend Paul Allen Spoke About Artificial Intelligence appeared first on Analytics India Magazine.

Learning Data Science Via MOOCs-Methods, Yes. Applicability, Not So much. Domain Knowledge, Hardly

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Next in our series of interaction for this month’s theme—Data Science MOOC’s, learning resources, analytics and data science education, is with Ramasubramanian Sundararajan, Head AI Lab and Tapan Khopkar, Head Innovation Lab at Cartesian Consulting. The duo shared their views on how analytics and AI talent scarcity can be overcome, steps companies should take to educate their employees, how courses can align with industry needs and much more.

AIM: Do you think there is a dearth of talent owing to the fact that there are less courses for emerging technologies like analytics and AI in India? What can be the steps taken to overcome this?

When you start seeing advertisements for “AI and Big Data” courses on the back of auto rickshaws, I think it is safe to assume that there are a lot of resources out there for people to learn from! Jokes apart, there are a number of good programs out there, both online and offline. However, there is still a skill gap in the industry. Our feeling is that this has to do with a misalignment of objectives. Most aspiring data scientists focus on learning new methods but not so much on understanding why they matter. This is also a problem with a lot of courses out there. Good data science comes through practice.

AIM: Today companies have partnered with educational institutions and ed-tech firms to co-create courses? To what end is this helpful? What can be the other steps taken by companies to make employees analytics and data science ready?

If done well, analytics education with active industry input can be incredibly helpful to everyone concerned. Students come out better equipped to deal with challenges in the real world, and companies help groom a new generation of data scientists who can solve real problems.

The key is in the nature of industry participation. The focus should be on:

  • Providing exposure to real datasets
  • Giving insights into the tricks of the trade – how to squeeze out that extra ounce of insight from your data, and how to make better decisions using these models
  • Explaining what it takes to deploy and maintain models, not just build them
  • Mentorship over long term

AIM: In your opinion, can popular MOOCs which are widely available and ed-tech startups fulfil the current learning needs?

For continuing education and up-skilling for someone who’s already in the industry, MOOCs can play a great role. For freshers, a good classroom course might be a better starting point.

AIM: Do you believe these online courses are aligned with the industry’s needs and help learners fulfill business objectives?

They do to an extent, in that they help practitioners add extra tools to their kit. However, courses are largely focused on teaching people to give good answers to analytics questions. Business objectives are fulfilled when people learn to ask the right questions in the first place. That comes from making data-driven decision making a part of the company’s DNA.

AIM: Do you have internal training programs for analytics members conducted in partnership with ed-tech or MOOC providers?

We have our own learning platform that we call Vedas, through which we regularly deliver analytics training to our people. The focus within Vedas is learning through practice; therefore, we provide case studies and Kaggle competitions through which teams demonstrate their ability to use various methods wisely.

AIM: How much percentage of hire in your team is MOOC-certified? In terms of hiring for analytics team, would you be willing to have an entry level MOOC certified professional?

For experienced candidates, we focus on their track record more than on their qualifications. This is usually evident in the kind of projects they have undertaken; we also screen for depth of understanding in the interview, and also give them a case study with a dataset to see how they work.

For entry level candidates, MOOC certification is not a deal-breaker. It signals interest in the field, and a basic awareness of the tools and techniques used. The real criterion, though, is analytical thinking.

AIM: In your opinion, would you prefer data scientists who are self-trained on MOOCs or has a Masters/PhD? Why?

An advanced degree in a relevant discipline definitely improves a candidate’s chances of being interviewed. Getting hired, however, is a function of skill, not qualifications.

AIM: Do the learning materials available today cover the full breadth of learning for analytics and data science aspirants?

On the methods, yes. On their applicability, not so much. On domain knowledge, hardly.

AIM: What are the challenges that analytics education space faces?

Analytics education today is focused on practitioners, not on consumers of analytics. As a result, you have a lot of well-trained people who can build a random forest, but not enough people who understand why analytics matters. For data-driven decision making to truly take hold within organizations, analytics education needs to focus more on the consumers of analytics – the decision makers in various functions. They don’t need to understand how the backpropagation algorithm works, but they certainly need to be able to ask the right questions when someone brings a neural network model into the meeting room.

AIM: How has the analytics and data science education evolved in India over the past few years?

As with evolution in nature, it’s messy and uneven. The hype around analytics has its benefits, in that there are now some good full-fledged data science programs. This includes universities with good statistics and computer science departments who just used to offer the odd elective course. There’s also some good research going on, which is bound to be beneficial in the long term.

At the same time, there are also a number of programs that are focusing only on what’s cool right now, without teaching the students how to figure out what’s useful.

As with evolution in nature, the environment, i.e., industry practice, will weed out the unfit species over time.

The post Learning Data Science Via MOOCs-Methods, Yes. Applicability, Not So much. Domain Knowledge, Hardly appeared first on Analytics India Magazine.

Here’s Why Enterprises Need To Rethink Their Data Analytics Strategy: Rishi Jain, CEO Of Infintus Innovations

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Do organisations looking to gain value from data-driven insights actually have a standard execution or estimation methodology? At a time when companies are struggling with an ever-increasing amount of data, business teams lack sophisticated analytics solution which covers end-to-end analytics development lifecycle  and most vendors lack an outcome-driven approach.

Amidst all the noise about analytics, machine learning and AI, organisations look for a clear “data strategy” but the big aspects of it is patchy as it is built on legacy ideas and technology ETL, MIS, reporting. Even though organisations have made considerable progress in capturing enterprise data, around 75% of this consist of unstructured data and it is growing at a rate of 65 percent every year.

Often, business leaders struggle to integrate data and identify business use cases. It is here that most organisations lack clarity and fail to formulate a standard framework. Analytics India Magazine caught up with Rishi Jain, CEO and co-founder of Infintus Innovations and technology evangelist, to discuss how Intelligent Enterprise.ai platform goes beyond simple tool features to deliver cost-effective, scalable analytics capabilities. The solution encompasses a “full stack” of analytics, domain expertise bundled in with Analytics App feature and automated reporting. It provides an end-to-end data analytics platform for users to directly integrate, analyze, and visualize data.

The technology platform can read and collate structured and unstructured data in real-time enabling businesses to discover use cases to create business value. To allow users to extract value from data and meet KPIs, the platform has a added capability Analytics Apps which can be used to explore and build relevant use cases. To date, 60+ apps for various domains have been created on the technology platform.

Analytics India Magazine: What was the core idea behind setting up IntelligentEnterprise.ai?

Rishi Jain: Data is growing in size, complexity and diversity. Just as Google crawlers go across the internet, collect, index and store the information and present it in the right context based on algorithms when user searches the information we have a similar purpose for IntelligentEnterprise.ai to be able to crawl the enterprise data and documents, ingest, index, create algorithms and make it available for enterprise analytics and intelligence.

AIM: What do you think are the problems in Enterprise Data and Analytics solutions?

RJ: While building IntelligentEnterprise.ai, we spoke to over 100+ enterprise analytics leaders globally. There were 3 core issues costs were high, time taken for information to reach decision makers was very long and the intelligence on unstructured data was underleveraged and painful.

I believe, the fundamental issue causing this is legacy and multi-software environment (ETL, Database, Reporting, Visualisation) and multi-skill (resource needed for multiple software) environment. Most organisations were trying to build modern AI/ML layers on top of legacy ETL/data warehouse foundation. It is not the right model.

AIM: How is IntelligentEnterprise.ai is aiming to solve these issues?

RJ: We are focusing on building a strong foundation for data in enterprise. If the data foundation is strong, analytics and intelligence becomes relatively easier. What I mean by building strong foundation is to bring data from structured (databases) and unstructured (files, images, voice) in one enterprise datastore and secondly doing it in as real-time as possible without impacting the performance of the transaction systems and thirdly doing it a configurable manner minimising need of coding.

AIM: Who are your competitors and how is IntelligentEnterprise.ai  different from other solutions in the market?

RJ: While our purpose is different as stated above – to organize enterprise information (structured and unstructured) and make it available through human centric interactions; we do come across players in the value chain of data analytics data extraction, transformation, visualisation, predictive analytics such as Tableau, QlikView, Sisense, Domo, YellowfinBI, Alteryx, Microsoft to name a few and other niche analytics providers.

We are different from most competitors architecturally in our approach to stream, clean and index the information. In addition, we also provide a no-coding approach, wizard-driven data management that can be done by data analyst.

Secondly we want our users to think in terms of “Analytics Apps” a way to standardise around use-cases and drive collaborative innovation across enterprises. 60-70% analytics needs across the enterprises are common, there is no need to reinvent the wheel on what inputs fields are required, what visualisations are needed for use-cases such as lead analytics, customer analytics, talent analytics, financial analytics etc.

AIM: You talked about the platform integrating data from multiple sources. Can you elaborate more on this?

RJ: Through the App Studio, data analysts can set the collection profile and collection rule for multiple sources from where the data is to be streamed. Then Data Streamer comes into action to understand the structure of the data and stream. Data Processor transforms and cleans the data and indexes it in NoSQL database. Data Orchestration engine keeps an eye on data flow across multiple threads and ensures that data is in sync with the source system. These components can be deployed across multiple servers to manage scalability and performance.

AIM: Can you talk about the need for developing Analytics Apps?

RJ: During our discussions with 100+ analytics leaders, we found that same use-case could mean very different to different enterprises. Hence, we felt there is a need of standardisation of use-cases in terms of input and output. That’s the genesis of Analytics App. It provides a touch and feel perspective of value. Once enterprises see a use-case is in terms of visuals, alerts, they can then start to connect with their business and customise in that context. It is like semi-cooked food getting delivered to be customised to taste and ready to eat!

AIM: Can you give a few examples of Analytics Apps that have been built on the platform?

RJ: Several Analytics Apps have been built on the platform across multiple industries such as insurance, healthcare, financial services, professional services, education, e-commerce and functions such as sales & marketing, call centre, customer service, finance, human resources and legal. A partial list is available on our website. We are getting a particular interest in doing analytics on unstructured data such as invoices, market intelligence, leases and contracts, medical reports.

AIM: Can you throw light on the solution’s interactive UI which allows users to meet their analytics and reporting requirements effectively?

RJ: We believe that users would like to interact with analytics like stock tickers, search bar and voice. That’s our ultimate goal. Meanwhile, platform provides hundreds of visualisations and basic NLP to interact with visuals using search bar. Visuals can be easily developed and edited by data analysts or data-savvy business users. Visuals can also be shared across or embedded in business applications.

AIM: In terms of cost-effectiveness, can you tell us how it is the most cost-effective and scalable solution in the market?

RJ: Since it is analytics-in-a-box full stack, it doesn’t require buying of any other license. You don’t need a technology staff to write code. Data Analysts can learn and configure it in around 4-6 weeks’ time. Therefore this eliminates over 50% costs in the value chain around multi-software and multi-skills need. More importantly, as data changes in the sources systems, the updates to IntelligentEnterprise.ai require little intervention, testing and support. So total cost of ownership, over a period of 3 years is 60%+ lower.

AIM: How does the platform reduce the burden of hiring big IT teams especially at small companies which are just getting started with analytics?

RJ: IntelligentEnterprise.ai is designed to be highly configurable with little or no need of IT skills. It needs a few data analysts for app building, data analysis, developing visuals and business alerts. For small companies hiring data analysts can be a challenge, therefore we offer data analyst effort bundled in our pricing plans. So users just have to install it and lean on us for analytics.

AIM: As you mentioned, most large enterprise already have some analytics tools and systems, how  can they benefit from the platform

RJ: There are significant investments that large companies have made in analytics. Those will continue to exist. IntelligentEnterprise.ai can augment existing tools. For example, IntelligentEnterprise.ai can help with data streaming and management while Tableau and Qlikview can be used for visualization.

At the same time, the enterprise needs to look at its data and analytics strategy in terms or Renew and New. They need to Renew their existing analytics infrastructure and bring New tools to manage the growing data and drive innovation. IntelligentEnterprise.ai can be used as part of “New” strategy, it can lead the new use-case development and collaborate with existing infrastructure to augment it.

AIM: You mentioned about introducing human-centric interactions in the tech platform. Can you tell us how voice will become the new interface for analytics.

RJ: As per Gartner, about 30% of all searches will be done without a screen by 2020. Post Millennials (born 1997 – present) at voice, video and short messaging generation. 20 years ago we might not have thought of voice based search when even Google didn’t exist. Imagine, this generation and next coming to work in enterprises. While the need is imminent on one side, good news is that the technologies Computing power/AI/ML/Big Data are also maturing fast to enable it. Do we have any other choice?

 

The post Here’s Why Enterprises Need To Rethink Their Data Analytics Strategy: Rishi Jain, CEO Of Infintus Innovations appeared first on Analytics India Magazine.

Industry-Academia Alignment Will Fill The Significant Talent Gap In Analytics, Says Manoj Kumar Of Workplaceif

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manoj kumar-bn

As part of our theme Analytics Hiring Scenario, we converse with Manoj Kumar, Founder of Workplaceif, an HR analytics startup based in Bengaluru. Before Workplaceif, Kumar worked extensively in business analytics in various premier organisations such as HSBC, Fidelity Investments, Genpact and Tata Consultancy Services. He is also the winner of HR 40 Under40 award in 2017. A thought speaker and a blogger, Kumar is an advisor on future of Work, Workplace Digital Transformation and Workforce Analytics.

In this interview, Kumar shed light on how hiring is looked into the field of data analytics, and trends in this lucrative industry.

Analytics India Magazine: There is a lot of buzz about analytics, big data and AI around the industry. Do you think these are mere buzzwords or are we actually seeing an analytics revolution in the IT industry?

Manoj Kumar: To answer this question, let’s take a step back to understand what’s happening around us today. Humankind has experienced three Industrial revolutions so far – 1.0 was all about mechanical power, 2.0 was about electricity, and 3.0 was about information technology. Today we are undergoing a new transformation where physical, digital and biosphere boundaries are merging – an Industrial Revolution 4.0 which is size, geography, and industry agnostic.  In the digitally transformed world, we leave data footprints for every action that we take, generating an abundance of data. On the other side, the sophistication of pattern recognition algorithms has gone multiple folds and available via cloud-based computing infrastructure at a much cheaper cost.  This trend has led to a dynamic business eco-system where tech-based startups are becoming a threat to the well-established large organizations by offering more personalized and pointed value-added services to the customers. 

If the outside change is faster than internal, survival of the organization is questionable. Hence, in this complex business situation, organizations are bound to take advantage of emerging technological advances like AI, ML, and Big data to remain relevant for the future. So, this is no more a buzz — it’s the reality.

AIM: Do you think Data Scientists are expensive and difficult to find?

MK: “Expensive” is a relative word when evaluated in the context of return from the investment. If a data scientist is employed to do the right job, delivering a high-impact outcome, I wouldn’t call it expansive. However, yes, if you hire a data scientist to do a job that can be done by business consulting profile.

Data Scientist has been in existence for quite long. Are they still challenging to find? The answer is yes because there is no commonly understood definition of a data scientist. In the absence of defined competency of a data-scientist, an abundance of profiles is tagged with the title, increasing the total population of data scientists and making recruiting conversion ratio tiny.

AIM: How does the analytics hiring scenario in Indian companies look like?

MK: Analytics industry offers multiple roles – strategic reporting, advanced analytics, visualisation, business consulting and so on. I would say that 50 to 60 percent of the analytics work in India is around advanced and strategic reporting than advanced analytics. So, still, the absolute number of AA hiring may not look large. However, it’s picking up very fast. Another vital role that is surfacing is an Analytics Translator role – a person who understands business and analytics both, and can tell decision-science based narrative in English that makes sense to the business. I call “translator” as one of the most critical roles in Analytics.

AIM: Do you think there is an imbalance between the available talent and required skill set in the analytics industry?

MK: Yes, globally and local both. Today, most of the organisations are looking for data-science talent but not found easily in the market. The industry is evolving from IT to digital and current trend requires different expertise. It’s evident that we have more IT talent than Data science. We need programs that can upskill/align the current abilities to future talent.

AIM: We see institutes advertising that their students get five or ten times their current salaries by switching to a career in analytics. Do you think that’s just an advertising gimmick or does industry appreciates the analytics talent more?

MK: Analytics talents are paid relatively well, and it has been in existence for long. It’s not something new today. However, Institutes have to be careful selling those dreams to students. They need to think about innovative ways of building analytics talent in the industry. Everyone can’t be a data scientist and should not be. Analytics industry requires all sorts of skills as explained earlier and they need to prepare talent for all not only data science.

AIM: What are the skill sets that companies are mostly looking at while hiring analytics talent?

MK: While hiring both – hard and soft skills are taken into consideration. However, the weight may vary depending on the role, industry, and the organisation. Hard skills may include large data management, finding a pattern, hard-core coding, statistics, visualisation while soft skills may consist of problem-solving, collaboration, and narrative building.

AIM: Do you think a postgraduate degree or a specialisation course provides an advantage for getting hired?

MK: It depends on the role. However, yes, postgraduates bring-in a lot of structured thinking and ability to connect multiple dimensions of the business. Analytics is all about solving unstructured business problems in a structured manner. The PG or specialised courses equip talent to appreciate business context, manage stakeholders, build the right narrative, and re-deployable frameworks.

AIM: What are the various initiatives that companies and educational institutions can take to set right the analytics talent flow?

MK: Refer to industry employment reports, and you will learn that many organisations are not able to find the right talent for the analytics roles. It demonstrates a gap between curriculum being taught at institutions versus what sort of talent corporates need. Many initiatives are already at play.  One such initiative is a collaboration between industry and academia. Academicians need to align their curriculum to what industry is want. On the other side, enterprises should start taking active participation in building talent by delivering courses at the institutes or via online channels.

AIM: What are the three must-have skills that you look for while hiring a candidate?

MK: I give more credit to soft skills, learnability, adaptability and solving unstructured problems in a structured way. When I say learnability, it means the ability to learn new skills to match to industry practices. Adaptability is more about understanding the culture, adopting new ways of working, and collaborating with others to deliver an effective outcome.

AIM: What would you advise freshers who are looking to start a career in analytics?

MK: Analytics is not about data science only. There are many more roles that you may aspire to opt. It is essential to understand your strength and interest, and if possible align them. Initial few years of your career should be devoted to trying different things before you nail down to one area where you want to build your specialisation.

AIM: What is your advice to experienced professionals, who are now looking to transition into analytics.

MK: Stop thinking if Analytics career is achievable or not. I have seen people becoming successful analytics professional coming from IT, business, and non-stats background. Take the first step and start your journey. There are many resources available for you to test the appetite for the different roles.

AIM: Would you like to share any interesting experience you have had during interviewing an Analytics Professional?

MK: We had a candidate for a BI role, who was aspiring to transition from IT to Analytics. He wasn’t sure if he would fit in analytics due to no statistics knowledge. I too wasn’t sure about his long-term career path, but we decided to figure out as we go. Fast forward, he is an M/L talent today. He used his IT skills to develop himself into an ability which is most in demand today. On this journey, he unlearned many things and learned new skills. I think that was the key to his success.

Most of the time, we don’t take the first step forward assuming that it will not happen. Today, organisations like those talent most, who bring learning ability, adaptability, and right behaviour on the table. Hard skills are trainable.

The post Industry-Academia Alignment Will Fill The Significant Talent Gap In Analytics, Says Manoj Kumar Of Workplaceif appeared first on Analytics India Magazine.

Upskilling And Being Curious Are The 2 Keys To Transition Into Analytics, Says Sahana Shetty Of ANZ

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With more than 17 years of experience in human resources department across global organizations in Software Product Development , Banking, Entertainment & Consulting , Sahana Shetty has helped organizations build unique cultures. Currently, Sahana is the HR Leader for Technology at ANZ. Her forte includes Digital and Agile transformation, HR Analytics, HR Consulting, and Leadership Development.

Here, Sahana tells us about the trends and buzz surrounding the vibrant field of analytics, and what goes into being a well-versed data scientist.

Analytics India Magazine: Is ‘Data Scientist’ the sexiest job of the 21st century?

Sahana Shetty: That’s debatable. This was actually quoted by the Harvard Business Review way back in 2012. They analyzed some interesting data points from LinkedIn and other companies. Reid Hoffman the co-founder of Linkedin , believed in the power of analytics. He empowered his team to not follow the traditional product development lifecycle but release short ads which will have a bigger impact on revenue. One of them were pop-ups, which increased the footage by 30 percent and had a direct impact on the revenue. Similar trends were noticed across organizations  like Google, Facebook and Amazon.

Over the years, the role of data scientist has evolved. If you look at the McKinsey report, it was written very well in terms of the need for a data scientist that can be questioned, especially in the business coming out there. The role of a business translator comes more into the picture, someone who bridges the gap between data science and business. That’s how this ecosystem has evolved.

While it is important to have data scientists, however there is a need to have various skill sets — be it in AI and machine learning as the industry is evolving. There is a talent crunch and there’s always a solution to it. When there is a problem, the ideal solution from a technology company is to introduce ‘everything as a service’. Data and machine language is now a service too. Keeping in mind the talent requirements and the infrastructure, companies like Amazon came up with Amazon Web Services (AWS), Google has its AI platform and IBM has Watson. These empower service organisations, for that matter, even startups who would not have the capability or infrastructure to depend on this as a service. So, the industry has evolved over the years.

AIM: There is a lot of buzz about analytics, big data and AI around the industry. Do you think these are mere buzzwords or are we actually seeing an analytics revolution in IT?

SS: Let’s consider the banking industry. ANZ is focused on creating a very simple banking experience for our customers. It’s important for us to develop tools or services that are more personalised, differentiated and provides a better customer experience. So, AI plays a critical role in this transformation we at ANZ are going through currently.

Now if you look back, there was a study done by IBM where they reached out to Executives to understand the impact of AI. It was interesting that 97 percent of the Executives felt that AI is going to be disruptive and 96 percent of them did contribute to AI saying that they are going to go ahead and invest in cognitive capabilities, which is again a huge percentage.

AIM: Do you think Data Scientists are expensive and difficult to find?

SS: Yes, definitely. Data science is a niche skill. When you look at the industry, data scientists are paid a premium compared to traditional engineers. At this point in time, we are looking for professionals who have a business mindset and understand the nuances of the business. This is challenging!

AIM: Do you think there is an imbalance between the available talent and required skill set in the analytics industry?

SS: Yes, there is an imbalance. Reportedly, for every ten professionals moving out of India, there are four professionals coming to India. So, there is a migration happening in the community which is a problem.

How do we fix this? There’s an interesting quote by Jeff Weiner in one of his interviews. He said that it’s critical to constantly acquire new skills to help prepare for the jobs that will be and not just the jobs you have. It is interesting from an employee point of view. As per a study, about 60 percent of the employees are unhappy, they think their skills are getting redundant. They are putting their time and money to upgrade their skills, which frankly, is a big positive if you need to build a learning organisation.

What does the industry do in the meantime? Basically, within the industry too, as per Zinnov’s report, companies like Microsoft and Accenture have accelerator programs that they are running to help startups not just in India but Internationally. Oracle also did a similar program in AI and ML.

AIM: We see institutes advertising saying that a candidate may get five or ten times his/her salary by switching to a career in Analytics. Do you think that’s just an advertising gimmick or does industry really appreciate its analytics talent more?

SS: Well, in terms of any publications, I would say it’s a gimmick. Personally, I do not believe in it. This is because there can’t be a number against a particular skill set. It is dependent on the individual and the knowledge that the individual possesses. There are various factors as an organization we look into.

AIM: What are the skill sets that companies are mostly looking at while hiring analytics talent?

SS: At ANZ, we not only look at the technical skills of the individual, but we also look at the person’s business acumen. We are keen to have individuals who are high on potential, who exhibit a growth mindset and have an inclination to learn and grow. Across the industry, in the case of Data Science, along with ML , analytics, data mining and Python programming are important skills to have.

AIM: Do you think a postgraduate degree or a specialisation course provides an advantage for getting hired?

SS: I think it’s a myth that a postgraduate degree will be an advantage for getting hired. Companies do look out for postgraduates with exposure to machine learning. What’s important for these organizations is a business acumen and understanding the business which is equally important.

So, is a postgraduate degree a way into the organisation? I would say no. It would be good for you to understand the business context. One of the best approaches would be working at a startup because you get end-to-end exposure to understand the entire product, and not just data science by itself.

AIM: What are the various initiatives that companies and educational institutions can take to set right the analytics talent flow?

SS: As per Zinnov’s report on AI and ML ecosystem in India, organisations like Amazon, Microsoft or Facebook setting up centers in India have contributed towards building an ecosystem. In fact, IISc in India. has a research lab dedicated to AI. What was most interesting here, was a recent publication from Intel where it set out to train 15,000 engineers in 2017, but managed to train about 99,000 developers, professors and students instead.

AIM: What are the three skills that you look for while hiring a candidate?

SS: Along with technical skills, we look for passion, someone who has a growth mindset and understand the business. So, these are areas that we look out for. As per industry experts, just hiring a data scientist or an engineer is not enough. Managers need to take special care to align business and data teams thus enabling data scientists to be self-sufficient. Otherwise, they might not get the expected ROI in data science which is a problem 70-80 percent companies face.

AIM: What would you advise freshers who are looking to start a career in Analytics?

SS: Be passionate about what you are looking out for, know your skills and understand them. It is also important that you do your background homework. What I mean by that is, understand the domain/industry that you are more inclined to, understand which organisations that you would want to look out for an opportunity.

Don’t look out exclusively at big brands. It doesn’t work that way. There are interesting startups in the ecosystem out here. Look at startups too because the exposure you get here is end-to-end which is really amazing. The second bit here is once you finalise what jobs you are going to target, it is important to go ahead and look at the job description. Don’t send random resumes to the recruiter. That doesn’t work either. Structure your resume in terms of job description, let it talk about your passion, skills and the reason or interest towards this job.

If there are additional certifications that really help, follow up with the recruiter post the interview to get feedback in terms of where it could have gone well. Another area where we lack is making use of our professional network. If you stepped out of college recently, I’m sure there is an alumni network that you can reach out to. Talk to these individuals and understand what is happening in their space.

Also, if getting hired is a challenge, a good alternative is to look at organisations who are working in the space of AI/ML, and join in as an engineer to understand roles better. I also recommend to go ahead with those certifications or institutes and upskill yourself. For example, if you look at Coursera, there is an interesting training on ML by Stanford University. You can look out for other courses similar to Coursera.

AIM: What is your advice to experienced professionals, who are now looking to transition into analytics.?

SS: In terms of transition to analytics, it is not easy. If you apply for roles outside your organisation, relevant experience is required. The alternate route I would recommend is looking within the organization. I’m sure there are teams working on AI/ML space, look for learning opportunities within these teams. Before you go ahead and approach your manager or the training department it is important understand your passion and your skills.

Learn and upskill yourself, which I think is the most important move. In case there are no opportunities within the organization, look at startups. India has about 75 percent of AI startups.  Experienced professionals or technology folks should invest time in networking and understanding what other organisations are doing in this space.

The post Upskilling And Being Curious Are The 2 Keys To Transition Into Analytics, Says Sahana Shetty Of ANZ appeared first on Analytics India Magazine.


Inside Facebook’s Analytics And Data Science Play In Marketing Measurement

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Analytics India Magazine had an exclusive chat with Pratham Hegde who heads the Marketing Science unit for Facebook India. He has 18 years of experience in Data analytics and specialises in Marketing Measurement. In this conversation he talked to us about how data science and analytics is used in marketing measurement at Facebook and how the role of analytics has evolved over the years.

Before his role at Facebook, Hegde headed the Marketing Analytics Practice at Genpact, then moved on to set up a Marketing Measurement team for Amazon for their major global markets.

Analytics India Magazine: How is data science and analytics used in marketing measurement at Facebook?

Pratham Hegde: Data science is at the core of what we do, which is to quantifiably measure the impact of ads on Facebook on business metrics (brand or sales metrics). Hence, the tools and solutions we deploy for marketing measurement are grounded on the principles of experimental design and statistical significance of results — ultimately everything boils down to that. A lot of data science and research goes into our measurement products, they are built and tested to ensure they yield unbiased results and they can be deployed in a scalable manner. We also use a lot of custom solutions working with third party providers; we use advanced statistical models to understand the impact of media in driving business metrics, and isolating the impact signal from the noise.

AIM: How has the role of analytics evolved over the years in driving insights through data and consumer research?

PH: In general, advertisers are getting more sophisticated in measuring the impact of marketing activities on their business. But the journey is hard and requires patience. If you think about it, marketing has traditionally been thought of as a “right brain” centered function where one had to be creative for the brand stand out in the crowd and be noticed. That is no longer the case. With the rapid move to mobile and digital, marketers who have a flair for data and new technology are able to leverage available tools well and drive impact for their business, while those hanging on to just offline channels are still stuck at asking the question “does digital work?”.

However, in India the available tools for measurement are still at a nascent stage and the industry is still at an early stage of the journey is being able to quantify the impact of advertising. For example, the kind of closed loop experiments or panel based solutions that are able to generate single source measurement of TV and Digital are still not available in India. I find that in India we always ask the tough questions but the resource commitment and patience to get to the truth via hard measurement principles might not always be there.

AIM: How has analytics and data science become crucial to the social media industry? Would you like to highlight few use cases?

PH: I think the term “social media marketing” can mislead people. Paid advertising on social media is going on globally at an unprecedented scale and is set to eclipse many traditional channels in terms of both reach and ability to drive impact. I see a lot of folks are still depending on social channels to drive “social buzz” or “social engagement”.

At Facebook measurement we have many studies that prove that intermediate metrics like likes, shares, click don’t necessarily correlate to business metrics such as brand metric movement or sales impact, which is what we ultimately want to drive for the business.

So, we encourage advertisers to think of Facebook just like any other media channel and apply the same measurement principles as they would do for any other marketing spend.

The good thing with digital is that it allows you to precisely measure the impact that a digital campaign had (or did not have) in terms of the business outcome metrics. We have hundreds of examples for Lift studies done in India which are both Facebook and third party measured, that show positive significant impact using control exposed methods. In addition, we also have a number of matched market tests and mix models that provide a read on the direct impact that Facebook advertising had on sales. On the Performance marketing side, we have a number of examples that measured positive lift in add to cart, sales, app install and other outcomes of interest for advertisers. We also have examples where we used innovative ways to close loop and prove that facebook ads drove in-store sales for retailers.

AIM: What are the challenges you face in your current role? How do you overcome these challenges?

PH: In general, there is a lack of understanding of robust advertising measurement approaches, tools and principles in the Indian market. We find many advertisers who are wedded to offline marketing and hence offline measurement tools such as brand tracks that rely on face to face interviews to measure brand metric movement. There is a tendency to use methods that help make marketing look good Vs trying to apply robust measurement principles that measure the true impact of media ; that then help optimise marketing spends. So we spend a lot of time in just educating the advertisers and agencies on fundamental measurement principles, and taking them down the path of continuous test and learn measurement – it’s hard and requires a lot of patience but the light at the end of the tunnel is the ability to accurately measure the impact of marketing monies ; which in turn ensures that valuable funds deployed in marketing are generating adequate returns for the business.

The other big challenge that we face is to keep things simple. While advertisers are asking more complex questions that lead us to deploying more complex tests, it is very easy to get lost in the methodology and forget to translate the outcomes into simple business language. Ultimately if you cannot break the method and results down into consumable bytes that advertisers can use in decision making, the most sophisticated measurement experiment can become useless.

AIM: What is the roadmap for analytics in marketing measurement at Facebook?

PH: Our goal is to continuously build solutions and tools that help advertisers measure the true value of Facebook advertising. Since an absolute “Facebook only” measure can only go so far in helping the decision maker, we also focus on methods that help measure Facebook together with all other channels. Our long term goal is to provide every advertiser the ability to measure campaigns in self-serve mode. Our measurement tools rely on the unique “People based” platform and capabilities at Facebook, and are arguably the most accurate and best grounded in the first principles of measurement in the advertising industry.

The post Inside Facebook’s Analytics And Data Science Play In Marketing Measurement appeared first on Analytics India Magazine.

Mapping Experience To Skills Will Help With Analytics Leadership Roles: Narasimhalu Senthil, Rinalytics Advisors

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Analytics India Magazine spoke to Narasimhalu Senthil, founding partner and chief analytics talent advisor of Rinalytics Advisors about the rise of this sector, and the challenges regarding the talent pool.

Senthil, a veteran in this area, has worked extensively in consulting and has served clients across Europe. Senthil is an MBA and has over 15 years of work experience with over nine years in the recruiting area.

Senthil spoke to AIM about how analytics has risen over the years, its key skill sets and how it has impacted leadership roles at various business sectors.

Here are the excerpts from the interview:

Analytics India Magazine: How many data scientists do you think are there in India?

Narasimhalu Senthil: Every year India is producing more than five lakh data scientists. It’s a combination of business analysts moving into data science role. But the area of data science is bifurcated into the core areas like machine learning, deep learning and NLP. If you consider this definition, then it is more than one lakh in India.

AIM: Is ‘Data Scientist’ the sexiest job of the 21st century?

NS: I would say, it’s more of a style statement. According to me, it is a role, it is an important position in any organisation across the industry sectors, where businesses are generating enormous amounts of data. Obviously, the position of data scientist is of utmost importance and plays a critical role in businesses.

AIM: There is a lot of buzz about analytics, big data and AI around the industry. Do you think these are mere buzzwords or are we actually seeing an analytics revolution in IT?

NS: The industry has seen a lot of return on investment (ROI) coming from the implementation of AI capabilities. It is not a myth, it is the reality. Many big companies like Black & Decker, have already demonstrated a huge ROI on the AI investments they made earlier. Like this, right from a consumer internet business to a large manufacturing or industrial companies, analytics capabilities have been improved vastly.

AIM: Do you think Data Scientists are expensive and hard to find?

NS: It is indeed hard to find. It depends on how we define ‘data scientist’ since we are a leadership hiring firm. The true meaning of data science from our client perspective is centrally different from the majority of talent we see in the industry. Let’s say, someone who writes a simple regression algorithm, you cannot simply call the person a ‘data scientist’. Data scientists need mature business thinking, problem-solving thinking and programming skills.

Someone who can solve the business skills through data science is a data scientist, and if you go as per this definition, it is certainly hard to find and they are expensive

AIM: How does the analytics leadership hiring scenario in Indian companies look like?

NS:Even at a leadership level, a strong career transition is happening. Junior to mid-level employees are trying to shift their career in analytics. The trend is the same at the leadership level, but at this level, it is much more strategic and thoughtfully done.

For example, most of the Indian business houses are conglomerates if you look at. Every business is going through digital transformation programs. They are not hiring chief technology officers externally. According to us, the trend has been that the companies’ chief information officer, group CTO or group CIO becomes the CTO. In this aspect, ‘digital’ means, it is the combination of technology, automation, data science and analytics. So it is easy to transition from group CIO to a CTO.

Large Indian business houses are taking this route. Generally, at a leadership level, I would say it is good to take a transition within the company instead of trying to jump and seek transition from one company to other. Therefore, leadership hiring has been good and has seen a surge of 20 percent in analytics and AI areas. Unfortunately, companies have been choosy in picking up their leaders. They are very particular right from domain expertise to the core fundamentals of math & stat backgrounds they come from. However, there is a huge demand for analytics leaders across various industry sectors.

A lot of traditional industries such as manufacturing and automotive industry are setting up their own R&D digital arms. So everyone is looking out for talent. While there is 30-40 percent transition happening within the group but the remaining 50-60 percent is more of external hires.

AIM: Do you think there is an imbalance between the available talent and required skill set in the analytics industry?

NS:Certainly yes. Recently, I read a report published by one of the large research firms. There is a demand for data scientists in excess of 400 percent, but the supply is only 19 percent. If you look at it, only 5 percent of the talent is being supplied and the industry needs much more. The reason being, a certain gap in terms of skill sets which organisations are looking at, and what a typical data scientist brings in.

In our experience, one of the most important gaps we have seen is, although today’s models or algorithms play a critical role, but fundamentals of statistics and maths have been missed out in a larger sense. Organisations are becoming much more sensible to understand how fundamentally the individual is strong. So, while picking up a course, taking up some tools, training etc. does help understand from a high-level perspective, companies who strive to solve a deep problem see that the person is from a statistics and math background.

Unfortunately, math and statistics have been given less importance in school. Everyone wants to pursue computer science etc, but they all realise that math plays an important role. That is definitely a gap we see across various levels in the industry.

The larger portion of scenarios which we have seen, data scientist lose business needs in the problems and also approaches that we have missed out. But, today when tech companies are hiring, captive centres and analytics centres of excellence(CoEs) are trying to evaluate the consulting skills. Therefore, few of our largest financial captives see data scientist bringing consulting because it becomes easy to convert business problems for data science. So, these gaps will be there but it may change in the coming days.

AIM: Is analytics talent appreciated more than other talents in the tech industry?

NS: Certainly. If you come in a combination of tech and analytics, you are well-appreciated than only with analytics. So, the technocrats moving to the data science space are much more in demand and appreciated than a standalone stat/math person who only builds algorithms. But at the same time even if you come from a non-tech background i.e, pure-play analytics background, it is good. It also depends on your background and business scenario experience.

The best combination could be tech and domain experience, the domain he/she belongs to & analytics experience, if you have these three in a combination, prospects would have much more job-opportunities in the market.

AIM: What are the skill sets that companies look at while looking for leadership candidates in analytics?

NS: The leadership role is basically the ability to transition the whole legacy systems into digital transformation programs. It is to think from a holistic perspective of the business which is not necessarily analytics alone. Even the analytics leader is being asked to think from a technology perspective. The ability to marry an integrated approach within the businesses which is technology, automation or AI products, it becomes very important when you are hiring leadership talent right.

It also depends on the scenarios, product firms need different leaders, consulting teams need different leaders because they need more business skills and product-related thinking. If you look at conglomerates like Tata or Aditya Birla, it is a multi-industry experience than a single industry focussed domain.

From a skills perspective, if you think from a larger industry-wide problem to solve than looking at problems dedicated to that particular business. Most importantly, from a leadership perspective, we advise the leaders to take a multi-industry view of the analytics landscape than tying themselves to one industry. Our clients do not want to hire the analytics talent from the same industry, they wanted to have a cross-industry experience being leveraged to their businesses.

AIM: What are the various initiatives that companies and educational institutions can take to set right the analytics talent flow?

NS: From a company’s perspective, a lot of companies have set up their own innovation hubs. Not just tech R&D or product environment-oriented companies come up with this, there are services companies like Infosys and HCL that have set up ‘innovation labs’ to meet their customer needs from a data science skills perspective.

While the collaboration with institutes or university programs help to some extent, most of the companies prefer their own captive innovation route than on external collaboration or partnership on the skill enhancement programs. In terms of academics, I think government has stepped up extremely well on data science. NITI Aayog is doing extremely well in terms of setting up policies for data science, and also how talent pool can be enhanced.

A lot of corporates have also tied up with universities and designed the curriculum in a way that when fresh graduates come out of college they are deployed into a project. But, still we are at the earlier stage. Maybe it might change in a couple of years.

AIM: What are the three skills that you look for while hiring a candidate?

NS: Scientific thought leadership — someone who can think through the problem rather than solving, a very strong business consulting experience and problem-solving skills

AIM: What is your advice to experienced professionals who are now looking to transition into analytics?

NS: Don’t give up your experience first, regardless of expertise. You have to be careful in mapping yourself to explore the leadership opportunities available in data science or analytics areas. Many times people tend to give up their experience they bring in and restart their career themselves. Please do not do it. Map your skill. Map your domain experience and see for these two criteria to tag opportunities. We have seen 80 percent of leadership talent have given up their experience just to jump to data science.

Another point is when you try to transition to a leadership level, it’s very often suggested that to do it internally within the company than exploring outside and trying to prove your mettle there.

The post Mapping Experience To Skills Will Help With Analytics Leadership Roles: Narasimhalu Senthil, Rinalytics Advisors appeared first on Analytics India Magazine.

Don’t Lock Yourself With A Particular Technology, The Landscape Is Evolving Rapidly, Advises Teradata’s Yasmeen Ahmad

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Analytics India Magazine had an exclusive chat with Yasmeen Ahmad, Customer Director (Central Europe, UK&I and Russia) for Teradata. In this conversation, Ahmad talks about analytics adoption by enterprises and what are the good strategies for analytics adoption. Ahmad comes from a data science background and currently works with large enterprises in the European Area. She also highlights her experience of working with enterprise leadership teams and how Teradata Vantage, the company’s newest offering which can help companies extract business value out of their data.

Analytics India Magazine:  What is your role at Teradata and what is your background?

Yasmeen Ahmad: I am Director for Customer Excellence for Europe covering Germany, Switzerland and England. I come from a data science background and at Teradata, I work with our customers at a strategic level to help them understand how to use data and analytics to solve business problems. We also help them to overcome many industry problems where they have invested a lot in data analytics and have not derived any value. We try to unpack all these problems for our customers.

AIM: What are the best strategies or tactics for adopting AI and analytics for conventional enterprises who are new to it?

YA: In today’s world you have more access to data so you have to be strategic. Reports suggest that 90% of enterprises will have a Chief Data Officer very soon. This person’s role is to not only keep the data secure but also to make sure the organisation leverages the data and derives much value. They are concerned not only about how the data is stored or managed but also how it is used. With that kind of person in the organisation, there is a voice who is championing data and analytics at a strategic level. From there you have to invest in capabilities to bring in people and technology but I would suggest starting with business use cases first. A lot of our clients are big organisations who had invested in people and tools but still did not derive any value. So an enterprise needs to understand where is the biggest business challenge where data and analytics can make an impact. Having a business use case analytics road map is very important.  

AIM: You underlined the importance of data champions in an enterprise. What is your experience of working with organisations who are not very convinced about data and analytics?

YA: There is a lot of noise in the market regarding AI and analytics. The top management always hears about terms like AI and cloud. These are big trends which are on their radar. They are already aware that AI is going to have a big impact on their businesses and they need to be thinking about cloud. But they don’t have all the technical know-how necessary to understand which tools and technologies will help them achieve business outcomes. We have some banks in the UK who are ready to invest hundreds of millions in digital transformation. From a Teradata perspective ask businesses to not lock themselves in because the technology landscape is moving quickly. Cloud will continue improving and you would require a hybrid solution and similarly we launched Teradata Vantage to give customers the power of plug and play. The engine can be used as a plug and play solution and can be accessed via APIs with integration points because technologies keep on changing and we want to provide access tools that deliver value.

AIM: Coming to Teradata Vantage, what specific features in Vantage are customers responding to?

YA: Firstly, Vantage is for 100% of the data. So customers are really responding to the fact that we have built a data layer where 100% of their data is going to land. Many data streams come together to derive value. Vantage can connect to S3 and Hadoop to have a good view of the data. Another thing that the customers are responding to the availability of multiple engines. Because today businesses now understand if they have access to multiple analytical techniques they can get much more powerful techniques. If you are detecting fraud, you will not have great results using only decision trees, you use neural networks and then combine. So our customers like this plug and play mode and have access to flexibility. You don’t have to move much data around, you can operate on the same data with different algorithms on one engine.

AIM: Why were the large enterprises disappointed with analytics solutions available? What were the top two concerns?

YA: I always ask my customers this question. Do you want to be an early adopter or a fast follower? Actually, for a top 500 firm, we work with they want to a fast follower. Many companies with the onslaught of data analytics solutions, went out and used many solutions which was out there. The reality is that more than half of those tools and technologies will never get production ready because someone has created in a garage and it never reaches a level of maturity which can be used by enterprises and gains traction on the market. Our customers have decided that they want to play with new technologies like deep learning but only if they bring value. They want to have some confidence in the technology.

AIM: You work heavily in Europe, what is the difference between the Indian and European markets?

YA: I don’t have a straightforward answer to that question. We are part of the “Future of Marketing Network” run by Oxford University in the UK. From the hyper personalisation point of view one of the big trends in the UK are voice activated commands with the advent of Amazon Alexa and Google Home. We are working with a retailer to how to market a product to a machine rather than a person. Because you tell Alexa, “Put toothpaste in the basket”, you don’t mention a particular toothpaste brand and merchant. In markets like the UK these devices are really blowing up but with India, it will really take some time for these technologies and devices to catch up. That is an example of the difference between the two markets.

The post Don’t Lock Yourself With A Particular Technology, The Landscape Is Evolving Rapidly, Advises Teradata’s Yasmeen Ahmad appeared first on Analytics India Magazine.

Data Literacy Is The Biggest Challenge In Analytics Education, Says Qlik’s Arun Balasubramanian

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Our final interview in the series of interaction for this month’s theme — Data Science MOOC’s, learning resources, analytics and data science education — was with Arun Balasubramanian of Qlik. He shared his views on how new-age technologies and domains are an integral part of the higher education curriculum, among others.

Analytics India Magazine: Do you think there is a dearth of talent owing to the fact that there are fewer courses catering to new age technologies such as analytics and AI in India? What can be the steps taken to overcome this?

Arun Balasubramanian: India does not face a talent shortage. If anything, it is currently witnessing an explosion of talent. Approximately 10-12 million fresh graduates are expected to join the Indian workforce every year. The country is also projected to become the world’s youngest by the end of this decade. More than 65% of its population will be of working age by the year 2020. Its growing talent pool is a huge asset which, if utilised to its full potential, will continue to drive India’s resurgence as a global economic superpower.

The actual challenge that the Indian economy faces is that of a dearth of skills within the workforce. A significant percentage of Indian professionals today are not equipped with the skill sets they need to cater to the ever-evolving business requirements. This massive skills gap could be caused by the slower evolution of the Indian educational ecosystem. Professional courses which follow old syllabi may be out of sync with industry requirements. Newer technologies such as AI and machine learning are still not a comprehensive part of the academic curricula, while foundational concepts such as data literacy are not given the kind of importance that they deserve in today’s data-driven age.

Addressing this major need-gap will require a concerted effort from all stakeholders, be it the government, private businesses, educational institutions, tech companies, or the workforce itself. For instance, data literacy has today become as important a qualification as reading and writing, which is why it should be made a part of the educational curriculum from an early stage. Doing so will allow modern professionals to avoid being overwhelmed by the large volumes of data that they will inevitably handle as part of their job responsibilities, and utilise this access to data to make more informed and accurate decisions.

Similarly, integrating new-age technologies and domains as an integral part of the higher education curriculum will help in the creation of a more job-ready workforce. Professionals will also need to identify the gaps within their skillsets and take proactive measures to address those gaps through reputed online certification courses offered by industry-leading players, such as Qlik.

AIM: Today companies have partnered with educational institutions and ed-tech firms to co-create courses. To what end is this helpful? What can be the other steps taken by companies to make employees analytics and data science ready?

AB: When it comes to skilling an organisation’s workforce, the context becomes extremely important. Professionals cannot utilise their skillsets optimally if they don’t have the knowledge of how to implement those skills within the context of the business that they are working for. This is where co-creating skilling programs with educational service providers are helpful for companies. Such initiatives not only help them train their employees in specialised skills but also allow end-users to understand how exactly those skills can be utilised to drive maximum business value.

Senior leaders must also look to nurture a data-driven work culture within their organisations. It isn’t just about equipping the workforce with high-end data skills. Not everybody needs to be a data scientist or a data analyst; what is important is to ensure that every employee is comfortable when it comes to interacting with, utilising, and questioning the data that they handle. This can only be achieved if employees are data literate. Promoting data literacy campaigns within the organisation is, therefore, a good place for organisations to start getting their employees ready for the data-driven world of tomorrow.

AIM: In your opinion, can popular MOOCs from Coursera, Udacity, or ed-tech startups fulfil the current learning needs?

AB: When it comes to advanced technologies such as data analytics and AI, a large section of the Indian workforce is literally starting from scratch. They are aware of the existence of these technologies but don’t often have clarity as to how they contribute to business operations. In such a scenario, foundational knowledge about these concepts becomes extremely important.

Most popular MOOCs cater to advanced learners who are already aware of the fundamental concepts, which entry-level users might not be familiar with. It is to address this need-gap with regards to data literacy that Qlik has launched free online data literacy courses under the Qlik Continuous Classroom initiative.

Through these courses, we aim to handhold professionals through their data literacy journeys and enable them to understand, analyse, and use data with confidence. The learning delivered through these courses is also product agnostic and has been designed around widely-used data, analytics, and statistical concept that can be used in any context and with any BI tool. We are confident that this latest initiative will help business leaders, professionals, and organisations embrace the next wave of business transformation in an increasingly data-centric world.

AIM: What are the challenges that analytics education space faces?

AB: Awareness about the urgent need for data literacy has to be the biggest challenge within the analytics education space. Organisations today are deploying data analytics to bolster both their day-to-day business operations and long-term strategic decision-making. And yet, despite the pivotal role that data plays in today’s business landscape, there seems to be reluctance about making data more accessible and available to all of the workforce. This is detrimental to the long-term growth of the business as well as the larger economy.

AIM: How has the analytics and data science education evolved in India over the past few years?

AB: Analytics and data science education are continuously evolving with the change in the business environment, customers’ needs, new products and a data-oriented workplace. To cater to this dynamic environment, analytics and data science education are also surging ahead with continuous improvement to suffice to the needs of professionals in the workplace and otherwise.  Therefore analytics education is evolving into being less technical, more inclusive, self-service, mobile and user-friendly.

The post Data Literacy Is The Biggest Challenge In Analytics Education, Says Qlik’s Arun Balasubramanian appeared first on Analytics India Magazine.

Genpact Incubated An Ecosystem To Identify, Develop & Nurture Analytics Talent A Decade Ago, Says Sudhanshu Singh

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Analytics India Magazine caught up with Sudhanshu Singh, senior vice president, Analytics and Research, at Genpact, who shared how the company, a pioneer in the analytics industry, has expanded its capabilities in digital technology with investment in machine learning and AI to drive more predictive insights for clients and help them speed up their digital transformation. In the freewheeling chat, Singh also talked about the company’s strong focus to build talent and industry ready talent pool.

Analytics India Magazine: Genpact has considerable thought leadership in the advanced analytics and is very agile in delivering impact to clients. Can you give us specific examples of driving transformation by bringing in the next generation of AI/ML models, digital tools or platform expertise?

Sudhanshu Singh: Genpact’s ongoing strategy is to drive digital-led innovation and digitally-enabled intelligent operations, and analytics has always been a core part of that. In the last several years, we’ve expanded our capabilities in digital technology, including investing in machine learning, artificial intelligence, and other areas that build our analytics strength to drive more predictive insights for our clients and help them speed up their digital transformation. Our business has grown over the past 20 years and ranked as leaders in the market by numerous prominent analysts.

We created a real-time lithology prediction for a large oil and gas exploration company by creating a single source of truth using data from sensors, spatial and GPS coordinates, weather services, seismic data, and various measuring devices; and then used artificial neural networks to extract complex predictive rules using historical data. ANNs were used to convert the inferencing by the geoscientist expert into a completely automated intelligent reasoning system. We have also worked for a large consumer electronics company and developed analytics solutions that generated $180 million in extra revenue for the client by doing two-stage market mix modelling and MILP optimisation with all marketing drivers.

Besides, we also carried out large-scale transformation for an airline major by collecting all in-flight and ground data; and then doing predictive and cognitive models. We helped them reduce their engine downtime reduction by 20%, resulting in $50 million of cost saving in three years. In the insurance sector, we helped an insurance client achieve 40% in additional revenue (in terms of premium) for the same number of underwriting resources by creating a machine learning-based solution to prioritise the numerous submissions they receive on daily basis. This solution also increased Bind Ratio (conversation) by 2.5 times, decreasing effort wasted from 70% to 25%.

AIM: While you have spoken about some real impactful stories, would you like to share an example where you have driven large-scale transformation for a client that has brought significant value?

Sudhanshu Singh: Quite a few examples. The first that comes to my mind is that of the engagement with an Aviation OEM. I was personally involved in this transformation journey, which spanned over 12+ years. This industry has unique business dynamics – they sell the product at cost or marginal profit and make money through aftermarket services. Genpact manages the client’s end-to-end aftermarket processes, including long-term deal pricing, failure forecasting, managing their remote monitoring and diagnosis centre, risk underwriting of the contract portfolio, warranty forecasting and management, pricing analytics, cost analytics, identification of cost reduction opportunities and margin analytics. Delivered as an Analytics Centre of Excellence, this engagement consists of 150+ analytics resources who help manage the profitability of this client’s aftermarket business and ensure the safety of the aircraft engines flying across the globe. Our analysis results in an average of $500 million to $750 million of business impact year over year.

Genpact provides commercial operations and analytics support to one of the largest market research companies in the consumer packaged goods and retail space. This engagement drives impact for the client across a wide cross-section of business-critical capability areas, with a major focus on data management, reporting, charting, insights generation, and analytics. The end-to-end data processing operational model is powered by various digital-based technologies like robotic process automation and machine learning.

Genpact led one of the biggest supply chain transformation projects for a CPG client. The objective was to redesign and then execute a new operating model with the process and digital transformation being the pivot that would enable 50% planning efficiency, increasing service levels and bringing in $200+ million worth of cost savings. This engagement covered 20+ geographies and involved 300+ distinct process types and 100+ technologies.

Genpact provides end-to-end commercial operations and analytics support to one of the top five pharmaceutical companies through the “office-of-the-future” concept. This unique engagement drives impact for the client across a wide cross-section of business-critical capability areas through end-to-end analytics services – reporting and visualisation, data analytics, advanced analytics, market research, and survey support. The operating model is managed by Genpact through a centralised PMO and an advanced workflow system. It is one of the largest engagements in the industry that operates under a ‘pay by use” based commercial model. This engagement has delivered a total impact of $120 million through cost reduction and released senior executive capacity over the last 10+ years through an “on-demand” COE model.

AIM: Can you tell us how Genpact is focussing on expanding the talent pool and contributing to curriculum development with university tie-ups across global talent locations?

Sudhanshu Singh: Being one of the pioneers in the analytics industry, Genpact recognised this challenge more than a decade back and incubated an ecosystem to identify, develop, and nurture analytics talent. If you look at the analytics leadership in the country, you would realise that most of them have been part of Genpact at some point in their careers. As we all know this industry is extremely dynamic. The landscape keeps evolving very frequently and so do we. We constantly re-look and evolve our talent strategy to address the need of this dynamic industry. We firmly believe that such a talent may not only come from the acquisition of new personnel for specific jobs but also from upskilling our existing workforce.

To this effect, we have a strong focus to build talent for a sustainable and scalable industry-ready talent pool. While we provide targeted interventions to enhance performance and/or link learning with career aspirations for our existing employees, we strongly believe in creating a strong talent pool through university on-campus programs and certifications as well.

Some of the notable programs currently running at Genpact are:

  1. Talent development and training is a key tenet of Genpact’s growth and is deeply embedded in our business model and culture. We are investing heavily in digital-focused training to significantly raise the “Digital Quotient” across our global employee base with a vision to build market relevant capabilities in the highly advanced analytical techniques and advisory space. This provides Genpacters with a glimpse into innovative digital technologies, applications of machine learning, artificial intelligence, and other key methodologies to solve business problems. It empowers all employees to drive competitive advantage for our clients.
  2. Analytics Academy: Under this initiative, we are keen on building Industry-Academia collaboration in the field of advanced analytics across industries. We have existing tie-ups with leading academic institutions in India and globally. Rutgers University, New Jersey, Institute of Management Technology, Ghaziabad, University of Calcutta, Jadavpur University, ICFAI Business School, Hyderabad are a few names with whom we have collaborated with for an on-campus program and research collaborations. In addition, we have partnerships with leading industry associations such as Global Association of Risk Professionals (GARP), Association of International Wealth Management of India (AIWMI) and Institute for Certification of Computing Professionals (ICCP) for certification programs.
    In the academy initiatives, we collaborate with a few more academic institutes like BITS Pilani, Manipal Global, Amrita University, and Udacity to build generalised analytics/data science on-campus talent.
    So far, we have trained 5,000+ students on campus, with 50+ guest lectures, internship opportunities to 200+ and job placements to 250+; Repeat deployments in 20+ clients through these Academy graduates in the past few years
  3. We build both domain and technical expertise in the required domain (90% of the current talent programs in the industry focus only on technical expertise). This ability for talent to understand both domain and analytics is challenging to cultivate, but a bilingual capability we have worked hard to build. This is important to our delivering results for our clients.

AIM: Let’s continue our discussion on the recruitment of your knowledge workers, typical selection methodology and what are the skill sets you look at?

Sudhanshu Singh: Given the globalisation of analytics services, and war for talent, we run robust programs to retain our highest performing talent and are ahead of the industry in terms of retention. We have constant touch points throughout the employee life cycle to nurture talent to retain employees and save cost. Some of the examples of the channels we use to attract analytics talent are:

  • Participation in industry related seminars and conferences
  • Technical workshops on partnered university campuses to familiarise students with the latest Analytical tools
  • Annual internship programs for students to experience Analytics through real-time client problems
  • Education@Work programs offering our employees the opportunities to learn while they earn
  • Orchestrating customised skill development and reskilling initiatives in the area of AI through our Artificial Intelligence Development Program (AIDP).

AIM: Can you tell us which sector today is the biggest revenue contributor for service providers these days?

Sudhanshu Singh: The BFSI sector, one of the earliest adopters of analytics, has been seeing the highest growth overall. Some of the key growth drivers are — changing customer preferences, focusing on customer journeys, gathering data from the various touchpoints and channels, and ensuring the customer gets the best possible experience. Having said that, we see a lot of traction in other verticals, too. In fact, most of our clients come to us with the expectation that we will move them up the maturity curve to either keep up with competition or be the first in the industry to move there.

For example, in FMCG & Retail, we have seen a lot of traction for critical decision-making around pricing strategies, product promotion, sales and demand, digital marketing and marketing analytics. We have been providing advanced analytics solutions in the Sales and Marketing space for global Consumer Goods Manufacturers and Retailers. In Life Sciences, social media and digital marketing have been the big areas of focus. The increasing regulatory focus and challenges on profitability due to increasing R&D costs are causing companies to come to us to provide regulatory compliance reporting and marketing and sales support. Similarly, in the Manufacturing world, we have seen IoT analytics gain a lot of traction. It has been a sector which has had a lot of data coming in for a long period of time so the volume of historical data is huge and it is now that clients want to look at the effectiveness of the data and the insights it can deliver. The importance of predicting customer behaviour in the media and entertainment industry cannot be overstated.

The convergence of digital and analytics solutions in this space is what is driving a lot of growth.

AIM: Last year Genpact launched Genpact Cora its AI platform which integrates analytics and automation and AI engine? Can you share how it will be a differentiator for Genpact clients?

Sudhanshu Singh: Genpact Cora is a modular, AI-based platform that accelerates digital transformation at scale. The platform has capabilities in natural language understanding, conversational AI, computer vision, deep learning, big data, data science, data engineering, machine learning, RPA, ambient computing, dynamic workflow, and software-as-a-service. Genpact Cora allows companies to easily integrate advanced technologies, all delivered through a mature application program interface (API) and open, flexible architecture.

AIM: Tell us why sustained investment and leadership involvement is important for a faster analytics adoption

Sudhanshu Singh: While BI tools remain important, there is a far greater need for predictive and prescriptive analytics. Companies with large, detailed historical data, will need to enrich it with data from new sources such as smartphones, connected devices, sensors, etc. Enter technologies, such as data analytics, IOT, cloud and AI. In fact, by next year, we believe that 40% of data will be generated using search, natural-language query or voice, or will be auto-generated. This is a new area of investment for companies – to capture this data securely, ingest it within their system, integrate with legacy systems already in place, then get insights out of it and deliver it as queried. This is not a one-time expenditure, as you will have to keep pace with the increasing data sources. You will have to keep updating algorithms to ensure that there is no costly unlearning that must be done, due to data pollution.

An example of this in Genpact is, having algorithms cleansing data, spotting patterns in the background and in the foreground which is the user interface, you can have users ask questions using natural language. There are only a handful of companies, high on the analytics maturity curve, that are proactively using data to tease out insights and act upon it. The clear majority are still using analytics as a reactive measure, if at all. This is where a leader’s vision and focus come in. Analytics requires driving a data-focused culture within the enterprise and that can be done only when there is a leader who believes in the worth of analytics, focused on moving the organisation higher up the analytics maturity curve and is able to convince the rest of the organisation about its importance.

The post Genpact Incubated An Ecosystem To Identify, Develop & Nurture Analytics Talent A Decade Ago, Says Sudhanshu Singh appeared first on Analytics India Magazine.

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